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Manager, Demand Generation
Icertis · Pune, Maharashtra, India
About The Role
- Design and execute comprehensive ABM campaigns to engage key enterprise accounts, including account identification, content creation, campaign execution, and measurement; ensuring personalized and targeted approaches for the Financial Services and Technology verticals.
- Work independently and collaboratively with the global marketing and sales teams to ensure cohesive execution of ABM strategies.
- Leverage 6sense intent data to inform account-based marketing campaigns and content creation for different personas in our key buying committees.
- Track, analyze, and report on the performance of ABM campaigns, using data-driven insights to refine strategies and maximize ROI.
- Drive stakeholder engagement through fostering collaboration and partnership across various stakeholders to ensure alignment with overarching ABM strategy.
- Share and demonstrate our core values: fairness, openness, respect, teamwork, and execution.
- Consistently apply growth mindset behaviors: curiosity, analysis, outside the box thinking, networking, and deep ownership.
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