
Account Manager
LNW Gaming, Inc.(KAC) · Minneapolis, MN, United States
About The Role
Gaming:
Welcome to the world of land-based gaming. At Light & Wonder, it’s all about the games, and our Gaming team builds cutting-edge technology, products, and content for the most iconic casinos and operators across the globe.
Position Summary
The person in this position is responsible for selling gaming products to licensed casino operators within an assigned territory and improving the quality of customer service.
Sales & Revenue Growth
- Achieve and exceed assigned sales targets, revenue objectives, and performance metrics.
- Drive sales of gaming cabinets, game content, conversions, and other L&W products and solutions.
- Identify opportunities to expand L&W’s installed base and increase market share within assigned accounts.
- Develop and execute strategic account plans to generate new business and grow existing customer relationships.
- Maintain a strong sales pipeline and provide accurate forecasting of opportunities and expected revenue.
- Identify competitive displacement opportunities and proactively position L&W solutions.
Account Management & Customer Relationships
- Establish and maintain strong relationships with casino executives, slot directors, purchasing teams, and other key decision-makers.
- Serve as the primary point of contact for assigned customers, ensuring a high level of responsiveness and customer satisfaction.
- Conduct regular property visits to understand customer needs, evaluate product performance, and identify opportunities.
- Develop a deep understanding of each customer’s business objectives, competitive environment, and purchasing strategies.
- Build long-term partnerships that position L&W as a preferred gaming supplier.
Product Knowledge & Market Intelligence
- Develop comprehensive knowledge of L&W’s gaming portfolio, including cabinets, game content, hardware, and systems solutions.
- Present new products, game launches, promotions, and sales opportunities to customers.
- Monitor competitor activity, market trends, and customer purchasing behaviors.
- Gather customer feedback and share actionable market intelligence with sales leadership and product teams.
- Identify opportunities to improve product performance and increase L&W’s share of casino floor space.
Sales Execution & Internal Collaboration
- Partner with Sales Operations, Product Management, Marketing, Finance, and Customer Service to ensure seamless execution of customer orders and installations.
- Coordinate product demonstrations, customer presentations, and follow-up activities.
- Maintain accurate customer records, sales activity, pipeline opportunities, and forecasts within company CRM systems.
- Assist in resolving customer issues by coordinating with the appropriate internal departments.
- Participate in regional sales meetings, industry trade shows, and customer events.
Qualifications
- 3+ years of sales experience
- 4+ years gaming related experience
- Bachelor's Degree or higher required.
- Preferred prior working experience with a major gaming manufacturer
- Understanding of gaming and gaming technology related nuances in a working capacity
- Demonstrate skills in developing territory and customer base
Knowledge, Skills, & Abilities
- Ability to work in a dynamic sales environment
- Strong analytical skills and problem solving skills
- Ability to write reports, business correspondence, sales proposals, and presentation materials
- Strong attention to detail
- Excellent communication skills (verbal and written)
- Ability to build and maintain strong relationships with prospects, managers, customers, or the general public
- Customer-orientation
- Strong negotiation skills when preparing sales contracts
- Working knowledge of Microsoft Office
- Ability to Travel
Work Conditions
- The work conditions are representative and typical of
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