CRM and Email Operations Specialist

What you’ll do
The CRM and Email Operations Specialist will be primarily responsible for the technical and operational execution of CRM communications for the Sports Experts, Atmosphere and Trio Hockey banners. Reporting to the Media and Go-to-Market Manager, this person will work closely with the CRM Lead, content and creative teams, as well as corporate CRM teams at Canadian Tire, to build, integrate, test and deploy email campaigns, customer journeys and automations in Adobe Journey Optimizer. This role is key to ensuring CRM operational continuity, improving execution agility and building strong internal expertise in email production, HTML integration, segmentation and deployment quality.

Key Responsibilities

• Integrate and deploy daily email campaigns and CRM communications in Adobe Journey Optimizer for the Sports Experts, Atmosphere and Trio Hockey banners.
• Develop, maintain and evolve responsive HTML emails, templates and reusable components to support efficient and consistent execution.
• Adapt mock-ups and content provided by the content and creative teams into functional emails that are aligned with brand standards and optimized for different email platforms.
• Configure audiences, segments, personalization rules and deployment settings in Adobe Journey Optimizer based on campaign and customer journey requirements.
• Participate in the technical configuration, testing and implementation of customer journeys and automated campaigns.
• Perform QA and link testing, personalization and segmentation, and identify and resolve technical issues related to display, HTML integration or configuration.
• Create and maintain acquisition, sign-up or data collection forms when required.
• Support campaign performance tracking by producing performance analyses and sharing insights that help optimize content, testing and deployments.
• Collaborate with internal teams and corporate CRM teams to align email production practices and processes, integrate best practices and ensure compliance with governance, data, consent and deliverability standards.

What you bring

• College or University degree in marketing, communications, e-commerce, multimedia integration, information technology or a related field.
• 2 to 3 years of experience in email production, digital marketing, CRM, HTML integration or marketing operations.
• Strong command of HTML and responsive email best practices; knowledge of CSS as applied to email environments.
• Experience with a CRM or marketing automation platform, ideally Adobe Journey Optimizer or a similar platform.
• Understanding of email production processes, segmentation, personalization, QA testing, deployment and technical troubleshooting.
• High level of rigour, attention to detail and ability to deliver error-free communications in a high-volume environment.
• Ability to manage multiple deliverables at the same time, meet tight deadlines and quickly adapt to changing priorities.
• Analytical mindset with the ability to interpret campaign results and identify operational optimization opportunities.
• Autonomy, resourcefulness, technical curiosity and willingness to learn in an evolving technology environment.
• Strong collaboration and communication skills with multidisciplinary teams.
• Bilingual in French and English, both spoken and written.
• Experience in retail, an omnichannel environment or high-volume communications is an asset.

We’re always looking for great talent! In addition to a competitive salary, we offer:

• Benefits and retirement programs
• Ongoing training programs
• Additional perks to support your well-being
• Career growth opportunities and product discounts

#LI-MM2
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.