Channel Director (LEGO Branded Channels)

Just imagine shaping the channel that will represent more than one third of our Middle East and Africa business. Then make it real.

About the role

As our Channel Director, LEGO® Branded Channel, you'll lead the Middle East and Africa Business Unit’s largest trade channel. You'll oversee a team managing three LEGO Certified Store partners across seven countries, alongside the LEGOLAND Dubai relationship. You'll grow our store network, accelerate e-commerce and create distinctive LEGO brand experiences online and offline. You will also develop an experienced commercial team and build strong, mutually beneficial partner relationships.
Required Qualifications

• Led a LEGO Branded Channel, branded retail channel, or comparable brand-led retail channel, with responsibility for commercial performance and growth.
• Developed commercial strategies that have delivered profitable, sustainable customer and/or channel growth.
• Managed profitability and financial performance, including trade investment and commercial KPIs.
• Built and developed capable commercial teams that deliver results through clear priorities and effective ways of working.

Preferred Qualifications

• Developed strategic partners and strengthened customer relationships to support sustainable growth.
• Shaped omnichannel strategies spanning physical retail and e-commerce.

What you will build

• Strengthen like-for-like growth while expanding the store network in high-value locations and shopping malls.
• Unlock e-commerce as both a growth engine and a distinctive LEGO brand experience.
• Deliver commercial targets while improving retail execution, financial performance and trade investment efficiency.
• Create a clear roadmap for store network and e-commerce expansion.
• Bring a strong channel perspective to Business Unit and Sales Leadership Teams.

If you have developed customers and retail (branded) channels profitably through a capable team, you will feel at home here. What matters most is how you bring people together through leadership, collaboration, and storytelling.
Life on the team
You will join our Middle East and Africa team within Markets & Channels, helping expand the LEGO brand across a region with high potential. We stay connected through regular one-to-ones, channel meetings and business unit sessions. Our hybrid rhythm brings us together for important meetings and team events, alongside focused home working. You will strengthen a collaborative culture while developing people and building trusted relationships across teams.
What success looks like
You will establish the LEGO Branded Channel as a strong platform for sustainable growth across stores, e-commerce and partner performance. Saudi Arabia will be a key priority, alongside new routes to market and stronger capabilities. You will work closely with partner leadership, regional and global LEGO Branded Channel teams, marketing, e-commerce, Operations, Finance, Commercial Development, leadership teams and your direct team.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.