Organic Social Manager (B2B)

<p><strong><span data-contrast="none">WHO WE ARE </span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">Interdependence is rebuilding it from the ground. Interviewed, our proprietary platform analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for, and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us.</span><span data-ccp-props="{}"> </span></p>
<p> </p>
<p><strong><span data-contrast="auto">THE ROLE</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":0,"335559738":240,"335559739":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">We're looking for an <strong>Organic Social Manager (B2B) t</strong>o lead organic social strategy and execution for a portfolio of B2B clients. This is a hybrid strategist/creator role: you'll set the social roadmap for client brands on platforms like LinkedIn, X, YouTube, and Reddit, build and activate communities on platforms like Discord, while also ghostwriting for executives and translating dense, technical, or industry-specific ideas into content that drives engagement and builds thought leadership. </span><strong><span data-contrast="auto">This is a business-building role. We want someone with a proven track record of growing B2B companies through organic social and driving real lead generation and pipeline, not vanity metrics.</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">You're aggressively plugged into what's next. You know which formats, platforms, and tactics are working this month, you're often trying them before they're mainstream, and you have a point of view on where B2B social is heading. You're a thought leader in your own right, with your own following or body of work that shows you understand the algorithms because you've beaten them yourself. And you're a learning machine: when a platform rewrites its ranking system, you're the first to test, adapt, and teach the rest of us.</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">We're looking for someone highly creative who can consistently bring fresh ideas, new angles, and engaging concepts to B2B social content. You're equally comfortable building a content calendar, developing a creative social concept, <strong><span data-contrast="auto">directing and editing a short-form video, turning one long-form recording into a month of clips,</span></strong><span data-contrast="auto"> writing a scroll-stopping LinkedIn post in an executive's voice, and presenting performance insights back to a client.</span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Hands-on experience using AI tools for content ideation, drafting, research, <strong><span data-contrast="auto">video clipping and editing,</span></strong><span data-contrast="auto"> and workflow efficiency is a must-have for this role. We're looking for someone who knows how to use AI to enhance their creativity and work smarter, not replace original thinking, strong writing, or good judgment. </span><strong><span data-contrast="auto">You understand that platforms now actively suppress generic AI-sounding content, and you know how to use AI without sounding like it.</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">KEY RESPONSIBILITIES</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":0,"335559738":240,"335559739":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Own organic social strategy, content calendars, and day-to-day execution for a roster of B2B clients across platforms (primarily LinkedIn, </span><strong><span data-contrast="auto">with X, YouTube, Reddit, Discord, and Instagram as client needs dictate</span></strong><span data-contrast="auto">)</span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Own the algorithm: continuously study, test, and adapt to ranking changes on each platform (for example, LinkedIn's shift toward specialist and personal content, X's Grok-powered ranking and link suppression), and turn those insights into playbooks for clients and the team</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Build executive and employee-led social programs, recognizing that people, not company pages, now drive the majority of B2B organic reach and conversions</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Develop fresh, creative social concepts and content ideas that help B2B brands and executives stand out in crowded feeds</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Lead video-first content strategy: plan, script, and direct short-form vertical video, founder-on-camera content, and long-form YouTube for technical and tech-sector clients</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Build and run clipping engines that turn long-form assets (podcasts, webinars, keynotes, founder recordings, customer conversations) into high volumes of native short-form clips, and evaluate when external clipper networks make sense for distribution</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Develop and execute authentic Reddit strategies for clients: identifying the right subreddits, building credible accounts and karma, and earning organic presence that drives both buyer trust and AI search visibility</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Build and activate owned communities (Discord, Slack, LinkedIn and X Communities) as engines for engagement, advocacy, product feedback, and retention</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Ghostwrite LinkedIn posts, <strong><span data-contrast="auto">X long-form posts and Articles,</span></strong><span data-contrast="auto"> thought leadership articles, and executive commentary that sounds authentically like the voice of each client spokesperson</span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Translate complex, technical, or industry-specific concepts into content that's clear, credible, and engaging for B2B audiences</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Develop and maintain content calendars, briefs, and process documentation for assigned client accounts</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Manage the full content lifecycle: drafting, internal/client approvals, scheduling, and publishing</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Monitor and report on social performance metrics, turning data into clear, actionable optimization recommendations for clients, <strong><span data-contrast="auto">with a focus on lead generation and pipeline impact, including attribution approaches that account for dark social (UTMs, CRM tagging, self-reported attribution)</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Stay current on platform best practices, algorithm shifts, and emerging formats across major social channels**, and share what you learn through internal briefings and your own public content**</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Actively use AI tools to accelerate ideation, research, drafting, <strong><span data-contrast="auto">clipping,</span></strong><span data-contrast="auto"> optimization, and workflow efficiency while bringing original thinking and a strong creative point of view to the work</span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Stay current on emerging AI tools and identify opportunities to incorporate them into organic social workflows</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Optimize social content for AI-driven discovery, understanding how Reddit, YouTube, LinkedIn, and X content is surfaced and cited by AI answer engines like ChatGPT, Perplexity, Google AI Overviews, and Grok</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1">Collaborate cross-functionally with account, creative, and PR teams to align social content with broader client campaigns and news moments<span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">QUALIFICATIONS</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559685":0,"335559738":240,"335559739":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1"><span data-contrast="auto">6 - 9 years of organic social media management experience within an agency environment, with experience supporting B2B clients </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1"><strong><span data-contrast="auto">Proven track record of building B2B businesses through organic social, with case studies showing measurable lead generation, pipeline, or revenue impact</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1"><strong><span data-contrast="auto">Deep, hands-on LinkedIn expertise, plus demonstrated results on X and YouTube, especially for tech and AI audiences</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1"><strong><span data-contrast="auto">A thought leader in your own right, with a personal following, newsletter, or public body of work that shows you understand how platforms reward content</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1"><strong><span data-contrast="auto">Video-first content expertise (short-form, founder-on-camera, long-form YouTube, and clipping workflows) combined with excellent written content skills</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1"><strong><span data-contrast="auto">Hands-on experience with Reddit and community platforms like Discord, including how to participate credibly without triggering community backlash</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1"><strong><span data-contrast="auto">An insatiable learner who tracks trends aggressively, experiments early, and can point to tactics you adopted before they went mainstream</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Highly creative thinker with a track record of developing original social concepts, content angles, and ideas that drive engagement</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Demonstrated hands-on experience using AI tools for content ideation, research, drafting, editing, <strong><span data-contrast="auto">video clipping,</span></strong><span data-contrast="auto"> and workflow efficiency</span></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Ability to use AI as a creative and productivity tool while maintaining original thinking, strong editorial judgment, and authentic brand voice</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Proven ability to ghostwrite in an executive's voice and build individual thought leadership platforms</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Strong writing and editing skills, with an eye for tone and audience</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Experience with social management and scheduling tools (e.g., Sprout Social, Hootsuite, or similar)<strong><span data-contrast="auto">, plus AI clipping and video editing tools (e.g., Opus Clip, Descript, CapCut, or similar)</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Familiarity with social analytics and reporting tools (Google Analytics or platform-native insights)<strong><span data-contrast="auto">, and experience connecting social activity to CRM and pipeline data (e.g., HubSpot, Salesforce)</span></strong></li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Comfort working across multiple client accounts and shifting priorities simultaneously</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="23" data-aria-level="1">Familiarity with SEO-adjacent or AI-driven discovery and content optimization practices**, including GEO and how social content earns citations in AI answer engines**<span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
</ul>
<p><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></p>
<p><strong><span data-contrast="none">WHY YOU'LL LOVE WORKING AT INTERDEPENDENCE </span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">🏡 </span><strong><span data-contrast="none">100% Remote, Forever -</span></strong><span data-contrast="none"> Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace. Skip the annoying commute, create a workspace that works for you, and collaborate with teammates across the country, all without sacrificing connection or career growth.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">🩺 </span><strong><span data-contrast="none">Comprehensive Health Benefits - </span></strong><span data-contrast="none">Choose from three Anthem Blue Cross PPO medical plans, plus dental and vision coverage to support your health and well-being.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">💰</span><strong><span data-contrast="none"> Retirement Savings -</span></strong><span data-contrast="none"> Save for the future with our 401(k) program, including a company match that is increasing further to 3% in 2027.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">🌴</span><strong><span data-contrast="none"> Work-Life Balance -</span></strong><span data-contrast="none"> Enjoy paid vacation, sick time, 11 company holidays, a floating holiday, and Summer Fridays to recharge and spend more time doing what you love.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">👶 </span><strong><span data-contrast="none">Paid Parental Leave -</span></strong><span data-contrast="none"> We support growing families with paid parental leave, giving new parents dedicated time to recover, bond with their baby, and return to work with confidence.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">📈 </span><strong><span data-contrast="none">Career Growth </span></strong><span data-contrast="none">- As one of the nation's fastest-growing strategic integrated marketing and communications firms, we're committed to helping ambitious people like you grow. Take on meaningful challenges, develop new skills, lead from every level, and build a career with meaningful real impact.  </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">🌟 </span><strong><span data-contrast="none">Supportive, Collaborative Culture </span></strong><span data-contrast="none">- We set high standards, celebrate big wins, and work together to achieve exceptional results. You'll join a team that's collaborative, entrepreneurial, and committed to helping one another succeed.</span><span data-ccp-props="{}"> </span></p>