Social Media Specialist

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<p><strong>Marketing team:</strong></p>
<p>We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved.</p>
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<p><strong>Challenges that await you:</strong></p>
<ul>
<li>Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself</li>
<li>Build content around Mexican cultural codes, current internet culture and art</li>
<li>Set up in-house production: scripts, storyboards, references, and working with designers and motion designers</li>
<li>Regularly review hits and flops, spot patterns and scale what works</li>
<li>Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings</li>
<li>Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience</li>
</ul>
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<p><strong>What makes you a great fit:</strong></p>
<ul>
<li>3+ years in social media, ideally in fintech, banking or another high-trust industry</li>
<li>Experience creating aesthetic or art-driven content for social media</li>
<li>Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking</li>
<li>Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work</li>
<li>Ability to quickly understand a financial product and explain it in plain language</li>
<li>Native or C1 Spanish, B2+ English</li>
<li>Experience using AI tools in production and strategy is a strong plus</li>
</ul>
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<p><strong>Our ways of working:</strong></p>
<ul>
<li><strong>Innovative Spirit</strong>: A commitment to creativity and groundbreaking solutions.</li>
<li><strong>Honest Feedback</strong>: valuing open, transparent communication.</li>
<li><strong>Supportive Team</strong>: a strong, collaborative community.</li>
<li><strong>Celebrating Achievements</strong>: recognizing our wins together.</li>
<li><strong>High-Tech Environment:</strong> a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.</li>
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