Director of Merchandising

<p><span style="text-decoration: underline;"><strong>About Comfrt: <br></strong></span>Comfrt LLC is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle, we are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem. <br><br><strong><span style="text-decoration: underline;">About the Role:</span></strong><br>Comfrt is expanding internationally, opening retail stores, and continuing to scale our e-commerce business. We are seeking a Director of Merchandising to lead our global merchandising strategy and bring analytical discipline, market intelligence, and omni-channel expertise to the business. This role sits at the intersection of product, analytics, and market insight.</p>
<p>As the <strong>Director of Merchandising</strong>, you are the chief analytical architect of our global product strategy. You translate complex market signals, consumer trends, and business performance into a cohesive roadmap that balances brand vision with commercial rigor. Serving as the primary strategic partner to Product Development, you provide the data-driven framework that guides innovation and shapes the product roadmap. You ensure that every product innovation translates into a disciplined, high-performing assortment that scales across markets. </p>
<p>This is a hands-on leadership role. The ideal candidate is comfortable rolling up their sleeves and engaging in the details of product development execution while maintaining a high-level strategic view of category growth and product direction.</p>
<p><strong>Key Responsibilities<br></strong><strong>Global Merchandising Strategy</strong></p>
<ul>
<li>Develop and lead the global merchandising strategy across e-commerce, retail stores, and international markets.</li>
<li>Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences </li>
<li>Translate product roadmaps, trend intelligence, and performance data into cohesive assortment strategies.</li>
<li>Define SKU architecture, segmentation, and depth across categories and channels.</li>
<li>Build pricing frameworks and margin structures in collaboration with Finance, Buying and Product that support sustainable growth.</li>
</ul>
<p><strong>Assortment & Lifecycle Ownership</strong></p>
<ul>
<li>Own Product Lifecycle Management: Make final, data-driven decisions on style exits and carryovers based on sales performance and financial results.</li>
<li>Ensure the right product mix, depth, and timing across DTC, retail, and international distribution.</li>
<li>Develop channel-specific assortment strategies as the company expands globally.</li>
<li>Partner with Product Development to pressure-test line plans through data and market insights.</li>
<li>Guide seasonal and long-range assortment planning aligned to financial targets.</li>
</ul>
<p><strong>Data & Performance Leadership</strong></p>
<ul>
<li>Own global analysis of sell-through, margin performance, and inventory productivity.</li>
<li>Lead end-of-season reviews and in-season performance insights to inform future strategy.</li>
<li>Translate analytics into clear, actionable insights for Product, Creative, Marketing, and Executive teams.</li>
<li>Partner closely with Buying and Supply Chain to ensure inventory discipline and demand alignment.</li>
</ul>
<p><strong>Trend & Market Intelligence</strong></p>
<ul>
<li>Maintain strong awareness of consumer trends, cultural shifts, and competitive dynamics.</li>
<li>Apply trend insights through the Comfrt lens to inform merchandising strategies.</li>
<li>Identify category opportunities and whitespace within the market.</li>
</ul>
<p><strong>Cross-Functional Collaboration</strong></p>
<ul>
<li>Serve as a key strategic partner to Product Development, Design, Marketing, Planning, Retail, and Supply Chain.</li>
<li>Align merchandising strategy with marketing campaigns, product launches, and brand storytelling.</li>
<li>Provide data-driven insights that help inform product roadmap and category evolution.</li>
<li>Present merchandising strategies and performance insights to leadership.</li>
</ul>
<p><span style="text-decoration: underline;"><strong>Who You Are:</strong></span></p>
<ul>
<li>Experience: 12+ years of merchandising experience within fashion, apparel, or lifestyle brands, ideally with experience in both high-growth startups and larger brands.</li>
<li>Bachelor’s degree in business, Merchandising, or a related field.</li>
<li>Leadership: Proven experience operating at the Director level or higher, scaling businesses across multiple markets.</li>
<li>Ability to balance strategic category leadership with the day-to-day operational details required to bring product to market</li>
<li>Omni-channel Expert: Deep expertise in e-commerce with experience supporting physical retail expansion.</li>
<li>Analytical Powerhouse: Advanced capability in both e-commerce and retail metrics; you are comfortable making hard calls based on financial data.</li>
<li>Commercial Acumen: Strategic thinker who balances brand vision with disciplined commercial decision-making.</li>
<li>Growth Mindset:  Possesses a growth-oriented mindset—constantly identifying whitespace, translating insights into opportunities, and building clear strategies to expand the category.</li>
<li>Collaborative: A humble, team-oriented leader who builds strong partnerships across the organization.</li>
</ul>
<p><span style="text-decoration: underline;"><strong>Why Join Comfrt?</strong></span></p>
<ul>
<li>Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.</li>
<li>Work in a supportive, creative environment where your ideas and growth are valued.</li>
<li>Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! </li>
<li>Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.</li>
</ul>
<p><br><em>Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. </em></p>