Recruitment Marketing Lead

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Own and lead Evolution Georgia’s employer brand and recruitment marketing efforts, driving qualified applications and strengthening our position as an employer of choice.
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Lead end-to-end recruitment campaigns across digital, social media, paid/earned media, and other relevant channels.
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Partner with Recruitment, Operations and business leaders to identify talent challenges and develop effective attraction and employer brand solutions.
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Lead campaign planning, creative direction, execution and evaluation, including audience, messaging, channels, budgets and KPIs.
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Build and manage relationships with, influencers, agencies and other external partners to expand talent reach.
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Lead creative partners and suppliers, ensuring content and communications are aligned with the employer brand, corporate values and brand guidelines.
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Monitor market trends, competitor activity and candidate behaviour and translate insights into new initiatives.
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Own budget planning and performance tracking, using data to optimise activity and demonstrate business impact.
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Bachelor’s degree or higher in Marketing, Communications, PR, Business or a related field.
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2+ years of relevant experience in marketing, employer branding, recruitment marketing, communications or PR.
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Proven experience leading multi-channel campaigns from strategy and planning through execution and evaluation.
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Strong understanding of digital marketing, social media, paid and earned media, and campaign management.
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Strong project management and stakeholder management skills, with the ability to work across different teams and priorities.
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Strong English and Georgian language skills.
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A data-driven mindset, with the ability to work with KPIs, analyse campaign performance and use insights to improve results.
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Strong communication skills, with the ability to turn ideas into clear messages and engaging campaigns.
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Passion about employer branding, recruitment marketing and creating strong candidate and employee experiences.
It’s an advantage if you have:
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Experience in recruitment marketing, employer branding or talent attraction, particularly targeting Gen Z and early-career audiences.
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Experience working with creative agencies, media partners, influencers or other external suppliers.
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Experience managing marketing budgets and external partners.
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Knowledge of SEM/SEO and other digital acquisition channels.
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Additional language skills.
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Experience in the gaming, entertainment, hospitality, retail or other high-volume recruitment environment.