Content Marketing Manager, German-Speaking Market

About the Role

Own content marketing for the German-speaking market at a growing AI communications software company. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust AI-powered communication tools.

What You'll Do

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Develop and execute the content marketing strategy for the German-speaking market.
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Define consistent messaging and brand voice across the customer journey.
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Write and manage website and landing page copy.
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Create conversion-focused copy for paid marketing channels.
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Script ad creatives for YouTube and paid social platforms.
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Plan and deliver organic content strategies across social platforms.
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Collaborate with creators, customers, and influencers to produce authentic content.
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Use user research, A/B testing, and performance insights to improve messaging.
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Contribute to product positioning and go-to-market messaging.
What We're Looking For
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At least 4 years of experience in content marketing, copywriting, or growth marketing.
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Experience in B2B SaaS or a fast-growing software environment.
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Native-level German proficiency and outstanding German marketing writing skills, plus fluent English.
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Understanding of performance marketing and conversion-focused copywriting.
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Experience with A/B testing, performance analysis, and scripting ads for YouTube and paid social.
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Experience developing organic social content strategies, with knowledge of SEO best practices.
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Ability to contribute to product positioning and go-to-market messaging and to collaborate with creators, customers, and influencers.
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Experience with user research; familiarity with marketing AI products or voice technology is a plus.
Compensation & Benefits
Salary range: €65,000 to €85,000 annually. Visa sponsorship is not available.
Location
On-site in Vienna, Austria.