Growth Lead

About the Role

This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own everything from positioning and demand generation to field marketing and founder thought leadership, acting as a solo operator who uses AI tools to achieve the output of a full marketing department.

What You'll Do

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Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.
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Create video content, use cases, and webinars that demonstrate product value.
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Conduct competitor analysis across the hospitality and broader AI landscape.
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Own the blog, design assets, and run experiments with media formats like newsletters, podcasts, and influencer partnerships.
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Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.
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Develop and amplify founder thought leadership on LinkedIn and other channels.
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Design and optimize paid ad campaigns with creative direction.
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Refine signup funnels and build lead generation into a scalable, tightly targeted machine.
What We're Looking For
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5 or more years of marketing experience at a B2B SaaS or AI company, with demonstrated ownership of end-to-end campaigns from positioning through execution.
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Proven track record building and executing paid acquisition campaigns with measurable conversion metrics.
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Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).
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Strong portfolio demonstrating campaign ownership and measurable results.
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Experience creating positioning and messaging for technical or complex products.
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Background producing marketing content such as blog posts, case studies, video scripts, or use case documentation.
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Experience planning and executing webinars, virtual events, or in-person field marketing campaigns.
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Comfort with marketing analytics, conversion funnel optimization, and A/B testing.
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Experience at a fast-growing, Series A-to-C stage company running multiple concurrent marketing experiments.
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No hospitality background required; ability to learn the vertical quickly is what matters.
Compensation & Benefits
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Base salary: $150,000 to $240,000
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Equity: 0.20% to 0.75%
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Comprehensive health insurance and 401(k) match
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Visa sponsorship: Not available
Location
On-site in San Francisco, CA.