Social Media Manager

The role
Own the public feed and the paid layer. You plan and publish, you answer the comments, and you run Meta and Google Display so the brand is not only “active” — it is generating inquiries.
This is not a caption-only intern seat. You will be judged on consistent posting, response time, and whether paid campaigns produce leads at a cost we can live with.

Responsibilities

Organic

• Manage Instagram, Facebook, and TikTok
• Content calendar 2–4 weeks out: stills, Reels/Shorts, carousels, project photos
• Write on-brand copy (California custom / modular / prefab; no generic “dream home” sludge)
• Schedule and publish in Meta Business Suite / native tools
• Light design in Canva; pull from photographer and job-site photos
• Monthly content report: what ran, what held, what to kill

Engagement

• Reply to comments and DMs within one business day during coverage hours
• Route leads via zapier to pipedrive and calendly.
• Light community watch: mentions, competitor posts, local housing news worth quoting
• Paid (Meta + Google Display / Demand Gen)
• Build, launch, and optimize campaigns: lead forms, traffic to site, retargeting
• Audiences: geo (service area), remarketing, customer lists / lookalikes when we have lists
• Creative testing: 2–3 ad variants at a time, not 20 abandoned ads
• Weekly spend and CPL snapshot; monthly: what we learned and what we change
• Conversion tracking hygiene (pixel / GA4 / lead form quality) — flag breaks, don’t ignore them
• No spend increases without a written reason

Not in this role

• Brand strategy from scratch (you execute an agreed voice)
• Full-funnel SEO or the website rebuild
• After-hours community management unless a campaign is live and we pay extra hours

Must-haves

• 2+ years running brand social and hands-on Meta Ads Manager
• Hands-on Google Ads Display or Demand Gen (Search-only is not enough)
• Portfolio: 3–5 live or recent accounts + one paid campaign story (objective, spend, result)
• Clear written English; Spanish a plus for comments
• Tools: Meta Business Suite, Ads Manager, Google Ads, Canva, GA4, Sheets
• Comfortable in homebuilding and real estate

Hours and working rules

• ~16-20 hours/week, mostly Monday–Friday
• At least 3 hours overlap with Pacific 8:00 a.m.–5:00 p.m.
• Content batching allowed; engagement and ad monitoring cannot go dark for 4 days