Media Buyer for a US-based Insurance Company - at Paired

About The Role

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About the Role

Our client is a performance-driven company specializing in insurance lead generation. They run high-volume paid media campaigns to generate inbound leads and calls, which they then sell to insurance carriers and brokers. Speed, efficiency, and a low cost per lead are everything here.

What You'll Do

Build, launch, and manage paid media campaigns focused on generating inbound insurance leads and calls
Monitor campaign performance throughout the day, tracking spend pacing and inbound volume against benchmarks
Flag and kill underperforming campaigns based on defined CPL thresholds, and over time make those calls autonomously
Identify performance patterns across campaigns and relay insights back to the creative team
Collaborate with the Creative Strategist and video production team to inform ad angles and script development
Research competitor ads, document what they're running, and clip assets for internal reference
Maintain pacing discipline: if CPL benchmarks aren't met by designated checkpoints, campaigns are cut
What We're Looking For
Experience running B2C lead generation campaigns, ideally in insurance or adjacent industries like finance, health, or home services
Track record of maintaining or reducing cost per lead at volume
Ability to monitor and act on campaign pacing and inbound volume data throughout the day
Comfort making fast decisions on campaign performance with incomplete data
Strong attention to detail when trafficking creatives and setting up campaigns
Self-sufficient and proactive, this role requires independent monitoring and decision-making all day
Nice to Have
Experience specifically in insurance lead gen
Familiarity with multiple ad platforms
Background in high-volume, fast-kill campaign environments
Important
This is a full-time, exclusive position. Candidates simultaneously employed at another agency, freelancing, or running their own agency will not be considered. No exceptions.
Remote Working for US Company
Exposure to new technology & trend
Competitive Salary