Manager, Campaign Operations & Email Marketing

About The Role

Build and manage programs and campaign assets in Marketo, including emails, landing/registration pages, forms, smart campaigns, lists, and nurture programs using approved templates and segmentation
Own the campaign build queue end-to-end, from intake and sizing through launch and post-launch verification, in line with defined SLAs
Manage campaign calendars, workback plans, dependencies and cross-functional handoffs
Conduct rigorous pre-launch QA covering links, tokens, rendering, tracking, forms, system synchronization, suppression logic and post-launch workflows
Deliver scalable, personalized, and compliant email programs that drive engagement and support customer lifecycle marketing
Perform pre- and post-send deliverability checks and monitor delivery, bounce, complaint, unsubscribe, and engagement anomalies
Configure/validate standard Marketo campaign and nurture reports and provide campaign owners with operational performance results

Manage campaign projects in Asana, including workback plans, dependencies, statuses, tasks, and cross-functional handoffs
Use established intake forms, templates, workflows, automations, statuses and checklists to make campaign execution repeatable and scalable
Identify recurring causes of delays, errors, and rework and address them through better processes, documentation, automation, or stakeholder coordination
Partner with team members on template, segmentation, data quality, database hygiene and platform issues that impact campaign delivery
Identify opportunities to standardize and scale repeatable campaign workflows within established MarTech standards

Monitor campaign engagement, conversion and pipeline contribution
Conduct A/B testing and optimize content, subject lines, CTAs, timing, frequency, and audience selection
Identify campaign performance trends, operational issues and opportunities for improvement
Partner with Marketing Analytics to strengthen campaign measurement, attribution and reporting
Use data and insights to continuously improve campaign effectiveness and ROI

Act as a key business owner/user of Marketo and the broader Marketing Technology ecosystem
Identify opportunities to automate campaign builds, QA, reporting, workflow management, and other repetitive activities
Leverage AI to improve campaign creation, personalization, testing, optimization, analysis, and operational productivity
Help transition campaign execution toward an AI-native operating model that increases scale without proportional growth in manual effort
Identify platform capabilities, integration issues, and technology enhancements that can improve campaign delivery

Act as a functional Team Lead/coordinator across broader Marketing Technology & Intelligence capabilities, including Lead Management, SDR Operations, Database Management & Web Operations
Facilitate cross-functional prioritization and resolution of operational dependencies
Identify common process, data, and technology issues across teams and drive coordinated resolution
Promote consistent operating standards, documentation, governance, and best practices across the function