Director of Growth & Acquisition at Chicago Sun-Times

About The Role

&lt;div class=&quot;content-intro&quot;&gt;&lt;p&gt;&lt;span style=&quot;text-decoration: underline; font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;About Chicago Public Media&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Chicago Public Media is one of the nation’s largest local nonprofit news organizations. Home to WBEZ 91.5FM, the Chicago Sun-Times, and Vocalo. Chicago Public Media reaches more than 3.3 million people weekly across broadcast, print, and digital platforms. As a mission-driven organization, we aspire to be the most trusted news source Chicagoans turn to for understanding the people, events, and ideas shaping our community.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Chicago Public Media is a 100% community-funded newsroom powered by nearly 97,000 members whose support makes our journalism possible. This sustained community investment helped drive nationally recognized work in 2025, including 29 awards from esteemed organizations, including the Public Media Journalists Association, the Edward R. Murrow Awards, and the National Association of Black Journalists.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;We believe independent journalism is essential to a healthy democracy and that access to objective, fact-based news is a right for every citizen. We serve the public interest by creating diverse content that informs and enriches our community, supported by a dedicated staff of approximately 250 professionals.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;For more information, please see the Chicago Public Media&lt;a href=&quot;https://www.wbez.org/annual-report-2024&quot;&gt; Annual Report&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/div&gt;&lt;p&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 12pt;&quot;&gt;&lt;strong&gt;&lt;u&gt;The Opportunity&lt;/u&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;The Director of Growth &amp;amp; Acquisition leads Chicago Public Media’s audience growth and member acquisition engine across all brands, platforms, and channels.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;This role is responsible for expanding the pool of potential members, increasing audience engagement and registration, and converting audiences into long-term financial supporters. The Director oversees acquisition strategy across digital, audio, on-air, paid media and emerging platforms, with accountability for acquisition revenue, conversion performance, CPA efficiency, and sustainable long-term growth.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;The role partners closely with Product, Marketing, Insights, Development, and Editorial teams to build scalable audience pathways that strengthen engagement, registration, personalization, and membership conversion across WBEZ, Sun-Times, Vocalo, and future platforms.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 12pt;&quot;&gt;&lt;strong&gt;&lt;u&gt;General Responsibilities&lt;/u&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;Audience Journey Ownership&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;The Membership department operates through two interconnected engines: Growth &amp;amp; Acquisition and Lifecycle &amp;amp; Retention.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;The Director of Growth &amp;amp; Acquisition owns the pre-conversion stages of the audience journey, including:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Audience Awareness&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Audience Engagement&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Registration &amp;amp; Identity Development&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;First membership transaction&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;The role is responsible for building scalable acquisition systems that move audiences from discovery to first-time financial support across brands, platforms, and channels.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;The role oversees acquisition strategy, audience conversion pathways, registration growth, and first-gift performance while partnering closely with Lifecycle &amp;amp; Retention to ensure acquisition quality and long-term audience value.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;Core Area of Focus - Audience Growth &amp;amp; Acquisition&amp;nbsp;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Build and scale a sustainable audience growth and acquisition engine that:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Increase new member volume year-over-year&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Expands the pool of high-potential future members&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Improves conversion rates across engagement and donation pathways&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Strengthens registration and known-user growth&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Maintains disciplined CPA guardrails&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Supports long-term lifetime value growth&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;Success Metrics&amp;nbsp;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;New member acquisition growth&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Registration and known-user growth&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Conversion rate improvement across channels&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;CPA and acquisition efficiency&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;First-year retention performance&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Growth of high-potential audience segments&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Contribution toward long-term membership revenue goals&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;Sustainable Growth Philosophy&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;This role is responsible for balancing acquisition scale with long-term member value, ensuring growth strategies prioritize sustainable retention, audience alignment, and relationship quality - not simply transaction volume.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Success in this role will be measured not only by acquisition volume, but by the organization’s ability to acquire engaged, high-quality supporters with strong long-term retention and participation potential.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;text-decoration: underline;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;Strategic Responsibilities&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Growth Strategy &amp;amp; Modeling&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Develop acquisition strategies aligned with long-term audience and revenue goals&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Establish CPA and LTV frameworks to guide sustainable growth decisions&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Forecast acquisition performance, conversion trends, and channel contribution&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Identify scalable growth opportunities across paid media, audio, partnerships, and emerging platforms&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Partner with Product and Lifecycle teams to strengthen audience registration, engagement, and conversion pathways&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Experimentation &amp;amp; Optimization&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Lead acquisition testing and optimization across channels, products, and audience segments&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Establish testing standards, reporting frameworks, and optimization processes&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Analyze conversion performance, audience behavior, and messaging effectiveness to improve acquisition outcomes&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Translate testing insights into actionable audience, offer, and conversion strategies&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Build a culture of disciplined experimentation and continuous improvement&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Platform Growth &amp;amp; Expansion&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Lead acquisition strategy for emerging products and platforms, including new product launching in FY27&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Define how new platforms support audience growth, engagement, registration, and membership conversion&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Partner with Product and Lifecycle teams to develop audience experiences that strengthen participation, personalization, and membership value&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Channel &amp;amp; Performance Leadership&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Oversee acquisition performance across digital, on-air, audio, and emerging channels&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Lead conversion optimization across landing pages, donation flows, registration experiences, and onboarding pathways&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Define channel strategy, KPI governance, and attribution standards&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Maintain visibility into acquisition performance through reporting and dashboard oversight&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Narrative Integration &amp;amp; Audience Conversion Strategy&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Partner with Membership leadership to align acquisition messaging with broader audience and membership strategies&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Develop audience targeting, offer positioning, and conversion messaging frameworks&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Translate organizational narratives into high-performing acquisition campaigns&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Lead audience and messaging tests tied to conversion performance&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Cross-Functional Leadership&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Partner with Product, Marketing, Insights, Editorial, and Development teams to align audience growth and conversion strategies&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Support audience targeting, cohort analysis, attribution modeling, and performance forecasting&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Align acquisition strategies across brands, platforms, and audience experiences&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Lead recurring cross-functional growth and performance discussions&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Team &amp;amp; Operational Leadership&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Manage and mentor Growth &amp;amp; Acquisition team members&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Establish acquisition KPIs, reporting standards, and accountability frameworks&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Oversee vendor and agency relationships&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Support acquisition planning, budgeting, and resource prioritization&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-family: arial, helvetica, sans-serif; font-size: 12pt;&quot;&gt;&lt;strong&gt;&lt;u&gt;Qualifications&lt;/u&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Experience leading multi-channel audience or membership acquisition strategies&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Strong understanding of CPA, LTV, conversion optimization, and revenue modeling&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Experience managing paid digital growth channels and acquisition performance&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Strong analytical, forecasting, and performance optimization capabilities&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Ability to build scalable audience growth systems and testing frameworks&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Experience leading cross-functional initiatives across Product, Marketing, Editorial, and Insights teams&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Strong understanding of audience engagement, registration growth, and conversion strategy&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Ability to translate audience insights and behavioral data into actionable growth strategies&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;text-decoration: underline; font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;strong&gt;Compensation&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;The expected pay range for this position is &lt;strong&gt;$118,000 - $147,000 per ANNUM.&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Chicago Public Media provides pay ranges representing its good faith estimate of what the organization reasonably expects to pay for a position.&amp;nbsp; The pay offered to a selected candidate will be determined based on factors such as (but not limited to the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographical location, and external market pay for comparable jobs.&lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;content-conclusion&quot;&gt;&lt;div data-block=&quot;true&quot; data-editor=&quot;fdrl0&quot; data-offset-key=&quot;bv4vu-0-0&quot;&gt;
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&lt;p&gt;&lt;span style=&quot;text-decoration: underline; font-family: arial, helvetica, sans-serif; font-size: 12pt;&quot;&gt;&lt;strong&gt;Working at Chicago Public Media&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;At Chicago Public Media, we care deeply about our employees as we know attracting, developing, and growing talent is key to our success and enhancing our impact.&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Our culture is one where collaboration, diversity of ideas, and innovation are encouraged.&amp;nbsp; We value colleagues who will enhance our culture by bringing new ideas, divergent experiences, and talents to our dynamic workplace.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;At Chicago Public Media we believe dedication to a great workplace includes supporting our employees and their families. As a result, we provide a broad and generous benefits package for employees at hire and in the years to come.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Our benefits include a competitive salary and benefits package which includes medical, dental, vision, vacation, holidays, life insurance, disability coverage, retirement savings, and a commuter benefits plan. &lt;/span&gt;&lt;br&gt;&lt;br&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;Chicago Public Media is an Equal Opportunity Employer, and we actively seek and welcome people from all backgrounds, orientations, and life experiences to join our team.&lt;/span&gt;&lt;/p&gt;
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&lt;p&gt;&lt;span style=&quot;font-size: 12pt; font-family: arial, helvetica, sans-serif;&quot;&gt;&lt;em&gt;The essential functions described above are not all-inclusive and are not intended to create any contractual or other legal commitment. Chicago Public Media may change the content or format of this job at any time in its sole and exclusive discretion without notice.&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
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