Intern,Digital Marketing

JOB SUMMARY:
Support the Digital Marketing team in planning, executing and measuring digital marketing initiatives across Midmark business units. The intern contributes to website content updates, campaign and UTM tracking, QR-code creation, search visibility research, competitor research and digital analytics. This role provides hands-on experience with midmark.com, shop.midmark.com, digital marketing platforms and data tools while helping improve campaign execution, reporting and the customer experience.
ESSENTIAL/PRIMARY DUTIES:
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Create and maintain QR codes for campaigns, print materials, events and other marketing needs across all business units.
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Assist with updates to midmark.com pages, including content, calls to action, links, imagery coordination and basic quality-assurance checks.
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Create and manage UTM parameters and campaign-tracking documentation to support consistent measurement across paid, email, social, web and other digital channels.
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Support digital campaign setup and execution by coordinating content, tracking requirements, and email marketing with internal marketing teammates.
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Assist with SEO, generative engine optimization (GEO) and keyword research, including identifying content opportunities and organizing findings for the marketing team.
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Conduct high-level competitor and market research on digital experiences, search visibility, content, campaigns and conversion approaches; summarize key findings and recommendations.
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Pull, clean, organize and maintain data sets from digital analytics and marketing platforms, including Google Analytics, marketing automation tools and Microsoft Excel.
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Assist with ad hoc reports, charts and presentation materials that communicate website, campaign and audience performance.
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Help with website testing and troubleshooting by documenting issues, validating page updates and helping improve the site experience.
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Learn and apply new digital marketing trends, analytics and reporting tools to support team priorities and special projects.
SECONDARY DUTIES:
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Support coordination of marketing meetings, project updates and follow-up documentation as needed.
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Assist with presentation materials, research summaries and other marketing team projects.
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Perform other related duties and special projects as assigned.
EDUCATION and/or EXPERIENCE:
Currently pursuing a Bachelor’s degree in Marketing, Communication/Digital Design, Finance, or a related field.
COMPETENCY and/or SKILL:
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Quickly develops and applies knowledge of processes and procedures.
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Communicates clearly and effectively and builds positive working relationships.
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Demonstrates proficiency with Microsoft Excel, Word, PowerPoint, and internet-based tools.
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Demonstrates strong attention to detail, accuracy, and accountability.
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Works independently, uses logical reasoning, and effectively resolves day-to-day issues.
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Demonstrates a strong work ethic, prioritizes effectively, and consistently meets deadlines.
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Demonstrates reliability and dependability while maintaining consistent attendance.
SUPERVISORY RESPONSIBILITIES:
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None