Marketing Manager (Food and Beverage)

Job Title: Marketing Manager

Job Summary

A Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.

Key Responsibilities

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• Develop and implement marketing strategies aligned with business goals and brand positioning
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• Plan and execute product launches, promotions, and seasonal campaigns
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• Manage brand identity across all channels (digital, print, in-store, packaging, events)
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• Oversee digital marketing efforts including social media, content, email, and paid advertising
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• Conduct market research to analyze consumer behavior, trends, and competitor activity
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• Collaborate with sales, operations, and product development teams
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• Manage marketing budgets and track ROI of campaigns
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• Coordinate with agencies, designers, influencers, and media partners
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• Ensure compliance with food labeling, advertising, and regulatory standards
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• Monitor performance metrics and prepare marketing reports for management

Qualifications

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• Bachelor’s Degree (or equivalent) in Marketing, Business Administration, Communications, Media, or any related field.
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• 5-8+ years professional experience in food and beverage marketing but not required.
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• The ideal candidate will be well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry.
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• Develop skills in project management, budget management, vendor negotiation, marketing, and communication.
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• Possess excellent interpersonal and written communication skills to effectively interact with clients, vendors, and team members.
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• Strong project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.
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• Gain experience in all aspects of event planning, from concept development to execution, including logistics, budgeting, and vendor management.
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• Understand how to market events and attract attendees through various channels.
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• Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.
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• Team player, willing to do anything to get the job done.
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• Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and collaborate closely with multiple business units.

Core Competencies

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• Customer relationship management
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• Promotional strategy and execution
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• Budgeting and ROI analysis
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• Data-driven decision-making
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• Vendor and partner collaboration
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• Creativity and innovation

Key Performance Indicators (KPIs)

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Sales uplift and event ROI
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Loyalty member growth and engagement rates
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Repeat visit frequency and customer retention
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Redemption and referral rates
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Customer satisfaction / NPS
Why choose us?
We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows:

• Government Mandated Benefits
• 13th Month pay
• Opportunity for promotion

• What to do next?
• For this role, please submit your resume. There would be an initial screening from our Talent Acquisition Team and a final interview with the Hiring Manager.
• Please do take note that we will only reach out to candidate/s who passed our paper screening.
• Send your application now or refer a candidate to us! Thank you very much!