Head of Product Sales

VEO’s areas of expertise – finding electrification and automation solutions for power generation, transmission, distribution, industry and marine – are perfectly suited for working towards a more sustainable tomorrow. We work together, count on each other, and share our know-how as a team. This gives us the courage to develop new insights and create the best solutions for our customers’ success. As an innovative project house with a high level of expertise, we succeed together with our customers. VEO’s headquarters and factory are located in Vaasa, Finland. The company with its subsidiaries employees over 550 persons in Finland, Sweden, Norway and the UK.
Read more: www.veo.fi
Are you a strategic sales leader with a strong background in power distribution and switchgear solutions? Want to join a team of motivated experts in a growing business?
We are looking for a Head of Product Sales to lead the growth and commercial success of VEO's medium voltage VECTOR 12-36 kV and low voltage VEDA switchgear portfolio.
In this key leadership role, where you will drive sales growth, profitability, and market expansion across the Nordic region, with a particular focus on developing our MV business in Sweden, Finland and Norway. You will work closely with customers, channel partners, engineering, production, project sales, and product management to strengthen our market position and deliver sustainable business growth. Reporting to the Sales Director, you will be a member of the Group Sales Management Team and play a central role in shaping the future of our product sales business.
Your main responsibilities
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Lead and develop the business for our MV and LV switchgear portfolio, and other products.
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Define and execute growth strategies, sales plans, and profitability targets.
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Build and maintain strong relationships with utilities, industrial customers, EPC contractors, and channel partners.
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Drive sales funnel management, forecasting, tender review processes, and commercial negotiations.
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Develop the Product Sales Operating Model, including processes, governance, and channel partner management.
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Work closely with engineering and production teams to improve product competitiveness, manufacturing efficiency, and margins.
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Build and lead a growing product sales team.
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Monitor market trends, competitor activities, and customer needs to identify new business opportunities.
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Collaborate with Product Management to influence product development and portfolio strategy.
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The role requires regular travelling approximately 20 – 40 days per year.
What we are looking for
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B.Sc. or M.Sc degree in Electrical Engineering or a related field.
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10+ years of experience within the power distribution, switchgear, or electrical industry.
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Proven track record of successfully leading sales organizations and growing business performance.
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Strong understanding of medium and low voltage switchgear solutions and related standards.
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Strategic mindset combined with strong commercial drive and leadership skills.
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Excellent stakeholder management and negotiation capabilities.
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Fluent Swedish and English skills.
What can we offer you?
This is an opportunity to take ownership of a strategically important business area and play a key role in driving the growth of VEO's product sales business across the Nordic market. You will work in an international environment with a strong technology portfolio and ambitious growth plans.
In addition to becoming part of our community, we offer a competitive salary, comprehensive employee benefits, opportunities for professional development and the possibility to grow within the company. We work in a hybrid model and support flexibility in balancing work and personal life.
Please submit your application by 25.10.2026. We will begin reviewing applications and conducting interviews during the application period, so we encourage interested applicants to apply without delay.
For more information on the position, please contact the hiring manager: Ville Vieri, Sales Director.
email: ville.vieri(at)veo.fi, tel. +358 40 596 25 55. Call time: Fridays 13.00-14.00.
Apply today and become part of VEO's journey toward a more sustainable future.