Manager, Paid Media & Acquisition

Join our team as a Manager of Paid Media & Acquisition. In this role, you will be responsible for planning, executing, and optimizing digital media campaigns, managing traditional and offline media, cross-channel planning, and leveraging AI for optimization and performance analysis. You will work closely with various teams to ensure consistent messaging and offers, report performance to marketing leadership, and pilot emerging AI and adtech tools. The salary for this position ranges from $90,000 to $110,000 USD.

• Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition.
• Manage always-on and campaign budgets, reallocating spend in-flight based on performance.
• Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets.