SEO & Generative AI (GEO) Analyst

Join Immediate Media, a leading UK media company, as an SEO & Generative AI Analyst. In this role, you will enhance the visibility and performance of our content across traditional search and emerging AI answer surfaces. You will primarily work on BBC Good Food and Radio Times, with ad-hoc support for other brands. The position requires deep technical knowledge, audience understanding, and industry awareness as search evolves. You will conduct technical SEO audits, identify optimization opportunities, support testing and experimentation, produce performance reports, and collaborate with various teams.

• Conduct technical SEO audits to identify opportunities to improve crawlability, indexation, structured data and overall site health across search and AI platforms.
• Support testing and experimentation to improve visibility across search, LLMs and AI answer engines, and produce regular performance reports on search and AI visibility.
• Work closely with Product & Technology to support the delivery of technical SEO improvements and monitor site performance, and create entity-led content briefs that optimise for search performance.

• A proactive, analytical mindset. You don't wait to be asked: you spot opportunities, investigate problems and bring forward ideas
• Strong communication and stakeholder management skills, with the ability to present findings and collaborate with editorial, product and technology teams
• Solid hands-on experience in technical SEO and content optimisation, with the ability to identify opportunities and turn insight into action
• A genuine passion for search and AI discovery, with curiosity to explore new technologies and test emerging techniques
• Comfortable working with data, using insight from multiple sources to tell a clear story and make practical recommendations. Strong Excel proficiency
• Experience with industry-leading SEO tools, including Ahrefs, Screaming Frog, Google Search Console and Google Analytics. Experience with AI visibility platforms (e.g. Profound, Peec AI, Ahrefs Brand Radar) is beneficial, but a willingness to learn and experiment is equally important