Manager, Marketing Effectiveness & Intelligence

<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p>
<p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p>
<p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on  <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><h1><strong>THE OPPORTUNITY</strong></h1>
<h2><strong>Manager, Marketing Effectiveness & Intelligence (ME&I)</strong></h2>
<h3><strong>Could this be you?</strong></h3>
<p>VML is seeking a highly motivated Manager, Marketing Effectiveness & Intelligence (ME&I) to support measurement, reporting, and optimization initiatives for a key client account. This role is ideal for someone who thrives at the intersection of data, marketing, and business strategy.</p>
<p>We're looking for a collaborative problem solver who can transform data into actionable insights, bring together cross-functional teams, and help clients make smarter marketing decisions. You will serve as a trusted partner to internal teams and client stakeholders, driving measurement strategies, reporting solutions, and performance optimization opportunities across paid media, owned channels, and digital experiences.</p>
<p>The ideal candidate has strong experience with marketing analytics, dashboarding, website analytics, and data storytelling, and is comfortable working with both technical teams and business stakeholders.</p>
<h2><strong>What's In It For You?</strong></h2>
<ul>
<li>Make an immediate impact on how marketing performance is measured and optimized.</li>
<li>Partner with clients and senior stakeholders on high-visibility initiatives.</li>
<li>Work alongside strategy, media, analytics, technology, and data teams.</li>
<li>Continue developing expertise across emerging analytics, measurement, and AI-enabled capabilities.</li>
<li>Be part of a collaborative and entrepreneurial team culture focused on growth and innovation.</li>
</ul>
<h1><strong>What You Will Do</strong></h1>
<h3><strong>Measurement Strategy & Analytics</strong></h3>
<ul>
<li>Partner with clients and internal teams to define measurement frameworks, KPIs, and reporting requirements.</li>
<li>Serve as a strategic analytics lead across marketing, media, website, and customer experience initiatives.</li>
<li>Translate business questions into analytical approaches that deliver actionable insights and recommendations.</li>
<li>Support Test & Learn initiatives, including hypothesis development, test design, and performance evaluation.</li>
</ul>
<h3><strong>Reporting, Dashboards & Insights</strong></h3>
<ul>
<li>Lead development and ongoing enhancement of reporting solutions, scorecards, and dashboards.</li>
<li>Gather business requirements and partner with visualization and engineering teams to build scalable reporting capabilities.</li>
<li>Analyze campaign, website, and customer behavior data to identify trends, opportunities, and optimization recommendations.</li>
<li>Translate complex datasets into clear, compelling stories for clients and stakeholders.</li>
<li>Present findings and recommendations to both technical and non-technical audiences.</li>
</ul>
<h3><strong>Data Quality & Measurement Operations</strong></h3>
<ul>
<li>Partner with data engineering, media, and platform teams to support data integrations, reporting automation, and measurement initiatives.</li>
<li>Monitor data quality and identify tracking issues, taxonomy inconsistencies, and reporting anomalies.</li>
<li>Help ensure campaigns launch with proper measurement frameworks, tagging standards, and reporting readiness.</li>
<li>Support vendor integrations, platform governance, and ongoing measurement best practices.</li>
</ul>
<h3><strong>Cross-Functional Leadership</strong></h3>
<ul>
<li>Act as a connector across client, media, analytics, technology, and operations teams to ensure alignment and execution.</li>
<li>Manage multiple workstreams and priorities while maintaining a high standard of quality and accuracy.</li>
<li>Promote knowledge sharing and analytics best practices across the organization.</li>
</ul>
<h1><strong>What Your Prior Experience Consists Of</strong></h1>
<ul>
<li>Experience analyzing marketing and media performance data to inform business decisions.</li>
<li>Experience working with data engineers, reporting teams, and cross-functional stakeholders.</li>
<li>Strong understanding of digital marketing measurement and customer behavior analytics.</li>
<li>Experience building or supporting data visualization and dashboarding solutions.</li>
<li>Ability to derive meaningful insights and business recommendations from large datasets.</li>
<li>Excellent communication and presentation skills with client-facing experience.</li>
<li>Strong attention to detail and commitment to data accuracy and quality.</li>
<li>Ability to work independently while collaborating effectively across teams and disciplines.</li>
</ul>
<h1><strong>What It Takes</strong></h1>
<ul>
<li>Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or a related field.</li>
<li><strong>5-8 years of experience</strong> in marketing analytics, measurement, digital analytics, business intelligence, or a related discipline.</li>
<li>Experience with data visualization platforms such as <strong>Power BI, Tableau, or Looker Studio</strong>.</li>
<li>Experience partnering with data engineering teams on reporting, automation, or data integration initiatives.</li>
<li>Strong proficiency in Excel and PowerPoint.</li>
<li>Experience with digital analytics platforms, including <strong>Adobe Analytics (preferred)</strong> and/or Google Analytics.</li>
<li>Familiarity with CM360, DV360, ad serving technologies, and digital media measurement.</li>
<li>Experience developing recurring performance reports, executive scorecards, and dashboard solutions.</li>
<li>Understanding of data governance, taxonomy management, and data quality best practices.</li>
<li>Experience supporting website analytics and customer journey measurement.</li>
<li>Experience with testing methodologies, A/B testing, or Test & Learn programs is a plus.</li>
</ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits </a>for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$75,000</span><span class="divider">—</span><span>$180,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
<p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our <a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our <a href="https://www.vml.com/california-recruitment-privacy-notice">