Senior UI Designer- Freelance

<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p>
<p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p>
<p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on  <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p><strong>VML</strong></p>
<h1>Freelancer Senior UI Designer</h1>
<p>We are seeking a <strong>Freelancer Senior UI Designer</strong> to lead visual design direction and execution across digital programs and platforms. The ideal candidate brings strong UI craft, CRM experience, healthcare/pharmaceutical client experience, and <strong>T-shaped design talent</strong><strong> </strong>with expertise across both UX and UI.</p>
<p>This freelance role combines hands-on design leadership, design-system thinking, modular asset creation, and the strategic use of AI to improve design quality, consistency, and efficiency.</p>
<h2><strong>Responsibilities</strong></h2>
<ul>
<li>Define, evolve, and scale <strong>design systems</strong> across products and platforms.</li>
<li>Establish visual direction and ensure consistency across digital experiences.</li>
<li>Design intuitive, polished interfaces for <strong>CRM and other digital platforms</strong>.</li>
<li>Build and maintain <strong>modular asset libraries</strong> that support scalable, efficient production.</li>
<li>Translate brand and business requirements into compelling UI experiences.</li>
<li>Partner with UX, strategy, technology, and cross-functional teams to deliver cohesive experiences.</li>
<li>Apply <strong>T-shaped design skills</strong>, contributing across both UX and UI when needed.</li>
<li>Integrate <strong>AI tools and workflows</strong> to accelerate exploration, production, and quality.</li>
<li>Represent and advocate for strong visual craft across teams and client engagements.</li>
<li>Apply experience working with <strong>healthcare and pharmaceutical clients</strong>, including the ability to navigate regulated environments and complex stakeholder needs.</li>
</ul>
<h2><strong>Qualifications</strong></h2>
<ul>
<li>Senior-level experience in <strong>UI/product/digital design</strong>, preferably in an advertising agency or marketing environment.</li>
<li>Proven <strong>CRM</strong><strong> experience</strong><strong>.</strong></li>
<li>Experience creating and managing <strong>modular design and asset libraries</strong>.</li>
<li>Demonstrated experience working with <strong>healthcare and/or pharmaceutical clients</strong>.</li>
<li>Strong portfolio showcasing exceptional UI, visual design, and design-system work.</li>
<li><strong>T-shaped skill set:</strong> deep expertise in UI with strong working knowledge of UX, interaction design, and user-centered design principles.</li>
<li>Experience defining visual direction and maintaining design consistency across multiple platforms.</li>
<li>Strong understanding of responsive design, accessibility, and modern digital design patterns.</li>
<li>Experience using AI tools to enhance design exploration, iteration, and production.</li>
<li>Excellent communication, collaboration, and presentation skills.</li>
<li>Ability to work independently as a freelancer while managing priorities, timelines, and deliverables.</li>
</ul>
<h2><strong>What Success Looks Like</strong></h2>
<p>The successful candidate will elevate the visual quality of digital experiences, create scalable design solutions, strengthen design-system adoption, and bring a balance of <strong>UI creative craft, UX thinking, CRM expertise, healthcare/pharma experience, and AI-enabled efficiency</strong> to every engagement.</p>
<p><strong>What You’ll Need:</strong></p>
<ul>
<li>Ideally 3-6+ years of UI Design working with campaign management, project and product launch teams as well as demonstrated experience in advertising or marketing communications; a minimum of 3+ years of hands-on experience in an Ad Agency is required</li>
<li>Self-driven with proven experience working with multi-disciplinary teams (CX, CRM, Strategy, Data, Creative, Project Management) across North American offices</li>
<li>Good understanding of emerging standards, user-centered design, the consumer journey, optimization and search practices</li>
<li>High EQ and the ability to read what a team needs to help motivate them</li>
</ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits</a> for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$70</span><span class="divider">—</span><span>$90 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
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