KOL & KOL Specialist at LingoAce (Thailand) Company

About The Role

Source, recruit, negotiate, and manage KOLs, KOCs, Influencers, Parent Creators, and Content Creators.
Build and manage an Organic KOC Program to generate authentic UGC, testimonials, and social content across Facebook, Instagram, TikTok, YouTube, Lemon8, and LINE OA.
Plan and execute monthly marketing campaigns in collaboration with the MarCom team to achieve branding and business objectives.
Coordinate campaign briefs, content production, approvals, publishing schedules, and creator communications.
Review and ensure all creator and influencer content complies with brand guidelines before publication.
Monitor campaign performance (Reach, Engagement, Leads, Trial, Close Won, CPL, and ROI) and provide optimization recommendations.
Coordinate with Design, Content, Digital Marketing, Sales, Customer Service, HQ, agencies, and creators to ensure smooth campaign execution.
Manage campaign budgets, influencer contracts, creator payments, and related documentation.
Monitor influencer marketing trends, competitor activities, and identify new partnership opportunities.
Develop and maintain creator databases, campaign trackers, and SOPs to improve operational efficiency.
Support other Marketing Communication campaigns, events, and special projects as assigned.