Customer Success Manager

1. 岗位职责

• ●​程序化广告投放与优化
• ‒​独立设置、启动和管理 Display & Video 360 (DV360) 等平台上的程序化广告活动。
• ‒​主动监测广告活动表现，找出优化机会，并执行调整以最大化 KPI 和客户目标。
• ‒​深入分析广告活动数据，从中获取可行洞察，并为持续的媒体采购提供策略性建议。
• ‒​实施受众锁定策略、出价优化和素材轮播，以提升广告活动效率和效果。
• ‒​排除并解决与广告活动设置、广告投放和追踪相关的技术问题。
• ●​客户沟通与报告
• ‒​与客户成功和销售团队合作，了解广告活动目标并将其转化为有效的程序化策略。
• ‒​生成并呈现全面的表现报告，突出关键趋势、洞察和建议。
• ‒​参与客户会议，讨论广告活动表现和策略，并担任程序化领域的专家。
• ●​卓越运营与协作
• ‒​优先遵守所有广告活动操作的既定工作流程和质量标准。
• ‒​与内部团队 (例如：客户成功、解决方案团队) 密切合作，确保无缝的执行和报告。
• ‒​在相关系统中维护准确和最新的记录，确保数据完整性并实现数字广告活动的无缝追踪。
• ‒​建立并维护产品更新、蓝图和最佳实践所需的重要文档。
• ●​项目贡献
• ‒​参与临时项目和内部计划，为 FiveStones 的成长和创新做出贡献。

1. 任职要求

• ● 经验: 1-2 年程序化媒体采购、广告运营或类似交易职位的实际经验。在成功管理和优化程序化广告
• 活动以达成绩效目标方面拥有良好记录。
• ● 教育: 市场营销、传播或相关学科学士学位。
• ● 语言: 精通中英文书写和口语能力 (中文必须包含普通话,粤语尤佳)。

● 技能与特质

• ‒ 高度分析能力,对程序化生态系统、广告技术和数据分析有深入了解。
• ‒ 积极主动、注重细节、好奇心强且具备自我驱动能力。
• ‒ 在快节奏环境中具备强大的多任务处理、优先级排序和解决问题能力。
• ‒ 成长型思维,渴望学习新平台和策略。
• ‒ 卓越的沟通能力,能清晰地表达复杂的技术概念和广告活动表现。

● 技术知识

• ‒ 具备 Display & Video 360 (DV360) 的实际经验至关重要。
• ‒ 具备其他 DSP (例如:The Trade Desk) 经验者优先。
• ‒ 对广告服务器平台 (例如:Campaign Manager 360) 有深入了解。
• ‒ 具备 Google Analytics (GA) 和 Google Tag Manager (GTM) 经验者优先。

What You'll Be Doing

• ● Programmatic Campaign Trading & Optimization
• ‒ Independently set up, launch, and manage programmatic campaigns across platforms like Display & Video 360 (DV360).
• ‒ Proactively monitor campaign performance, identify optimization opportunities, and implement adjustments to maximize KPIs and client goals.
• ‒ Conduct in-depth analysis of campaign data to derive actionable insights and provide strategic recommendations for ongoing media buys.
• ‒ Implement audience targeting strategies, bidding optimizations, and creative rotations to enhance campaign efficiency and effectiveness.
• ‒ Troubleshoot and resolve technical issues related to campaign setup, ad serving, and tracking.
• ● Client Communication & Reporting
• ‒ Collaborate with Customer Success & Client-facing teams to understand campaign objectives and translate them into effective programmatic strategies.
• ‒ Generate and present comprehensive performance reports, highlighting key trends, insights, and recommendations.
• ‒ Participate in client meetings to discuss campaign performance and strategy, acting as a programmatic subject matter expert.
• ● Operational Excellence & Collaboration
• ‒ Prioritise adherence to established workflows and quality standards for all campaign operations.
• ‒ Collaborate closely with internal teams (e.g., Customer Success, Solutions) to ensure seamless execution and reporting.
• ‒ Maintain accurate and up-to-date records in relevant systems, ensuring data integrity and seamless tracking of digital campaigns.
• ‒ Create and maintain essential documentation for product updates, roadmaps, and best practices.
• ● Project Contribution
• ‒ Participate in ad-hoc projects and internal initiatives, contributing to the growth and innovation of FiveStones.

Position Requirements

• ● Experience: 0–2 years in digital marketing, ad tech, analytics, or related fields.
• ● Experience: 1-2 years of hands-on experience in programmatic media buying, ad operations, or
• a similar trading role. Strong track record of successfully managing and optimizing
• programmatic campaigns to deliver against performance targets.
• ● Education: A Bachelor’s degree in Marketing, Communications, or related disciplines.
• ● Language: Proficient in English and Chinese (Mandarin is a must, Cantonese is a plus), both written and spoken.

● Skills & Traits

• ‒ Highly analytical with a strong understanding of programmatic ecosystems, ad tech, and data analysis.
• ‒ Proactive, detail-oriented, curious, and self-driven.
• ‒ Strong multitasking, prioritization, and problem-solving skills in a fast-paced environment.
• ‒ A growth mindset and eagerness to learn new platforms and strategies.
• ‒ Excellent communication skills to articulate complex technical concepts and campaign performance.