Product Marketing Manager (Education)

Join Flywire, a rapidly growing education software and payments platform. As a Product Marketing Manager, you will play a crucial role in shaping product positioning, go-to-market strategy, and enabling sales teams. You will connect product strategy, customer insight, and commercial execution, ultimately driving pipeline quality, conversion, and revenue. This role requires at least 5 to 8 years of B2B product marketing experience, strong communication skills, and a bias toward action.

• Define clear, differentiated positioning and value propositions for our Education solutions, and own Ideal Customer Profiles and buyer personas grounded in customer and market insight.
• Lead go to market strategy for launches, releases, and commercial initiatives, and partner with Product to turn roadmap into market ready messaging and materials.
• Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives, and equip Sales and Relationship Management teams to position and sell effectively.

• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Highly organized, able to manage multiple priorities without losing attention to detail
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Bias toward action with a focus on execution and outcomes
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Experience in payments, fintech, or vertical SaaS platforms
• Experience supporting multi product or platform environments
• Experience directly tying product marketing efforts to pipeline and revenue outcomes