Senior B2B Marketing Specialist - Enterprise Saas at

About The Role

You've proven you can execute B2B marketing. Now own the strategy.

After 3+ years driving campaigns and generating leads, you're ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact.

Role Overview

This is your leadership opportunity.

You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions.

You’ll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position.

This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move.

What You'll Own (Strategic Leadership)

Marketing Strategy & Positioning

Own our go-to-market positioning for AI and Agentic solutions
Develop deep understanding of buyer personas, journey, and pain points
Translate technical complexity (AI, ML, automation) into business value for enterprise buyers
Create differentiated messaging that resonates with C-suite and technical decision-makers
Partner with sales on ideal customer profile and account strategy
Refine strategy quarterly based on market feedback and competitive moves

Content Strategy & Thought Leadership

Build and own content strategy that establishes Integrant as enterprise AI expert
Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content
Manage content calendar and editorial calendar
Collaborate with technical SMEs: translate complex AI concepts into compelling narratives
Establish company as credible voice in enterprise AI/automation space
Maintain high standards for quality, accuracy, consistency across all communications
Guide and mentor junior team members on content creation

Integrated Campaign Ownership

Plan and execute integrated B2B campaigns targeting enterprise prospects
Own campaigns from concept → messaging → asset creation → launch → optimization → reporting
Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement
Lead cross-functional execution with internal teams and external partners
Create compelling campaign narratives that connect positioning to buyer needs
Measure and optimize campaigns for quality leads, not vanity metrics

Demand Generation & Pipeline Impact

Focus on generating qualified leads and pipeline influence (not just brand awareness)
Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence
Build repeatable demand generation engine that scales
Continuously analyze performance and optimize based on data
Establish feedback loop with sales to assess lead quality and refine targeting
Report monthly on marketing metrics, pipeline influence, and ROI

Leadership & Cross-Functional Collaboration

Partner with sales leadership on alignment and strategy
Collaborate with technical SMEs (engineers, product) to understand and market solutions
Manage external partners: agencies, freelancers, vendors
Communicate strategy and wins internally and externally
Represent marketing in cross-functional meetings and leadership discussions.

The Opportunity (Why This Role Matters)

Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.

You'll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS—real business impact.

You'll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings.

Experience marketing AI, ML, automation, or advanced technology solutions
Experience in regulated industries (biotech, medical devices, finance, manufacturing)
Account-based marketing (ABM) or enterprise marketing background
Leadership experience: mentored junior marketers or managed projects
Comfort with marketing automation platforms (HubSpot, Marketo, Pardot)
Familiarity with intent data and marketing intelligence tools
Public speaking, podcast, or thought-leadership background
Experience with B2B SaaS GTM (go-to-market) strategy
Unique ability to speak "engineer" and "buyer" fluently

Salary: $85,000–$120,000 annually