Lead Analyst, Content Marketing

Icertis is looking for a creative, curious, and highly skilled content marketer to help tell stories that make people stop, think, and engage.

• Develop high-impact, top-of-funnel content designed to build awareness, engagement, and market authority.
• Create and manage content across traditional and emerging formats and channels, delivering seamless experiences that align with how audiences consume digital information today. Help develop recurring editorial franchises and video-first content that audiences recognize and want to follow.
• Partner with subject matter experts and executives to translate their expertise into distinctive, accessible content.
• Use audience insights, search trends, social listening, and performance data to identify topics and formats with the greatest opportunity for engagement.
• Optimize content for traditional search as well as AI-powered discovery and answer engines.
• Repurpose strong ideas intelligently across channels rather than creating one-off assets.
• Use AI and other emerging tools to accelerate research, ideation, production, optimization, and content repurposing while maintaining strong editorial judgment and quality.
• Measure content performance and continually refine our approach based on what resonates with audiences.