Marketing Analyst

Support the Marketing area in achieving brand objectives by executing digital and administrative tasks. Contribute to the development and implementation of marketing strategies with moderate impact, ensuring alignment with brand goals and company direction. Assist in campaign planning, performance tracking, and cross-functional coordination to drive effective brand communication and engagement.
Essential Functions & Accountabilities:

• Implement campaigns, initiatives and projects aligned to the Marketing Plan
• Point of contact for the sales team: promotional cycle guidelines, fulfillment of material requests
• Support the Marketing manager developing presentations for Latam meetings, training and promotional cycle to sales team
• Manage the promotional calendar, performing stock control and placing purchase requisitions in SAP
• Route materials for approval in the system (Agile), interacting continuously with Regional Marketing team (LATAM)
• Develop contents to PR activities, e-mail campaigns, websites and social media profiles, maximizing engagement and user experience
• Follow digital market trends, monitor CRM activities, create and track social media KPIs
• Develop promotional materials and campaigns leading creation, production and deployment
• Develop online marketing campaigns to drive brand awareness
• Plan and execute corporate communications (internal and external)
• Interface with eyecare professionals, digital influencers, PR/Advertising agencies and internal stakeholders, such as Regional Marketing (LATAM), Sales, Regulatory, D&L, Legal, CS, etc.

100% on-site

• English - Intermediate degree
• Desirable Spanish
• Familiarity with social media platforms
• Microsoft Office skills
• Desirable experience with SAP, SFDC, Google Analytics, RD Station
• Analytical skills, Teamwork, Resilient
• Hands-On, execution mindset
• Dedicated, Partner, Inventive, Friendly