Marketing Specialist

About the Role

We are looking for Marketing Specialist to take responsibility for the day-to-day marketing activities of an automotive dealership representing BYD and Denza in the Stockholm market.
You will work closely with the Sales and After-Sales teams to promote vehicles, create engaging content, support showroom activities, organize events, and strengthen the dealership's local presence.

Key Responsibilities

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Manage the dealership's social media channels for BYD and Denza.
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Create engaging photo and video content featuring vehicles, showroom activities, customer experiences, campaigns, and events.
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Film, edit, and publish reels, videos, photos, and other marketing content.
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Plan and manage the dealership's social media and marketing content calendar.
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Create and manage local digital advertising campaigns to increase awareness, enquiries, test drives, and showroom visits.
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Coordinate the dealership's printed marketing materials, including brochures, flyers, posters, banners, and showroom displays.
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Plan and support vehicle launches, test-drive events, showroom events, customer activities, and local promotional events.
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Work closely with the Sales team to promote vehicles, campaigns, offers, and dealership activities.
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Support the After-Sales team with relevant local marketing and customer communication activities.
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Create marketing content highlighting vehicle features, technology, design, electric mobility, and customer benefits.
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Ensure that BYD and Denza are presented consistently and professionally across social media, advertising, showroom materials, events, and other customer touchpoints.
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Coordinate with external suppliers, photographers, agencies, printers, and other marketing partners when required.
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Monitor campaign and social media performance and use insights to improve future dealership marketing activities.
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Stay updated on automotive, social media, digital marketing, and local dealership marketing trends.

Requirements

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1–4 years of experience in marketing, digital marketing, social media, content creation, or a similar role.
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Experience in an automotive dealership, automotive, retail, or other customer-facing business is an advantage.
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Strong understanding of social media and digital marketing.
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Hands-on experience with photo and video creation/editing.
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Experience with digital advertising platforms.
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Strong creative and visual skills.
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Good organisational and communication skills.
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Ability to manage multiple activities and work independently.
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Comfortable working in a customer-facing dealership/showroom environment.
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Experience with Canva, Adobe Creative Suite, Meta Business Suite, Google Ads, or similar tools is an advantage.
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Fluent English and Swedish.
What We Offer
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An independent and hands-on marketing role within the automotive industry.
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The opportunity to manage marketing activities for two premium automotive brands.
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A dynamic and international working environment.
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The opportunity to shape and develop the brands' local presence in the Swedish market.