Brand Marketing - AVP - L6 - Mumbai (Intellion Square)

Designation: AVP - PR & ORM Function: Marketing Location: Goregaon, Mumbai Education Bachelor’s degree in Mass Communication, Journalism, Marketing, or a related field. Postgraduate qualification in Communications or Marketing preferred. Experience 8-12 years of experience in Public Relations, Corporate Communications, or Media Relations. Experience in the BFSI is mandatory or insurance industry preferred. Key Responsibilities Develop and execute PR strategies that enhance Kotak Life’s brand visibility and reputation. Build and maintain strong relationships with journalists, editors, media houses and key industry stakeholders. Create communication assets including press releases, media notes, FAQs, Q&As, speeches, and leadership messages. Identify and secure media opportunities for Kotak Life and its leadership team across business, financial, advertising & marketing (A&M), technology and mainstream media. Coordinate media interactions, interviews, press conferences, media briefings and industry events. Partner with business, product, marketing, and leadership teams to create communication materials. Track, analyse and report on brand and leadership PR performance, media coverage, and share of voice. Manage PR agency relationships and ensure effective execution of communication initiatives. Ensure adherence to compliance requirements across all PR and external communication materials. Liaise with industry bodies, partners, and event organisers to maximise brand visibility and thought leadership opportunities. Drive Online Reputation Management (ORM) by monitoring digital conversations, tracking brand sentiments and ensuring timely responses to customer queries.