Sales & Marketing Manager - Migraine (Romania)

The Sales & Marketing Manager – Migraine owns the end-to-end commercial strategy and execution of the Migraine business, leading the in-field team and building an integrated OOP ecosystem across pharmacies, HCPs, digital channels and patients. The role combines people leadership, brand strategy, commercial partnership development and P&L accountability to accelerate patient access and sustainable business growth.

Key Responsibilities

1. Commercial Strategy & Business Ownership

• Own the Migraine commercial strategy and business performance, translating brand ambition into clear priorities and execution plans.
• Lead the OOP go-to-market strategy, with strong focus on patient access, demand generation, conversion and sustainable growth.
• Own key business KPIs including sales, market share, OOP penetration, patient activation, pharmacy coverage and productivity.
• Continuously identify growth opportunities and adapt resource allocation based on market dynamics and performance.

1. In-Field Team Leadership

• Directly lead, coach and develop the Migraine Product Specialist field team, setting clear objectives, territories, KPIs and performance expectations.
• Translate national strategy into simple and actionable field priorities across pharmacies and relevant HCP stakeholders.
• Conduct regular field coaching, performance reviews and business planning to drive execution excellence.
• Build a high-performance, agile and entrepreneurial culture focused on accountability and customer/patient impact.

1. Pharmacy Strategy & Commercial Partnerships

• Own the strategic approach to pharmacy chains and key pharmacy accounts as a critical component of the OOP business model.
• Lead the framework for commercial agreements and strategic partnerships with pharmacies, working cross-functionally with Finance, Legal/Compliance and other relevant functions.
• Define pharmacy segmentation, targeting, activation standards and KPIs.
• Ensure strong product availability, appropriate distribution and execution of agreed commercial initiatives.
• Monitor sell-in/sell-out, availability, activation and account productivity, identifying opportunities to improve OOP conversion.

1. Integrated Marketing & Omnichannel Execution

• Develop and execute the annual Migraine Brand Plan, integrating field, digital, pharmacy, HCP and patient-facing strategies where permitted.
• Design an integrated customer journey connecting patients, pharmacists, GPs, neurologists and migraine specialists.
• Lead omnichannel execution and ensure consistency of messaging and customer experience across touchpoints.
• Use data, CRM insights and market intelligence to continuously optimize segmentation, targeting and channel mix.

1. Patient Journey & Market Development

• Develop a deep understanding of the migraine patient journey and identify barriers from symptom recognition → consultation → prescription → pharmacy → treatment initiation/continuation.
• Lead initiatives that improve migraine awareness, patient activation and appropriate linkage to healthcare professionals.
• Identify and address potential prescription-to-purchase leakage, particularly around availability, affordability and pharmacy readiness.
• Translate insights from patients, pharmacies and HCPs into actionable commercial opportunities.

1. Cross-Functional & Financial Leadership

• Lead cross-functional alignment across Sales, Marketing, Medical, Market Access, Finance, Supply, Digital and Legal/Compliance.
• Own commercial forecasting, budget allocation and ROI assessment, ensuring resources are directed toward the highest-impact activities.
• Ensure supply and demand planning supports the OOP growth ambition and pharmacy strategy.
• Maintain execution fully aligned with applicable regulations, industry codes and company compliance standards.
• Role model the AbbVie Ways of Working.
• Bachelor's degree (health science related field preferred)
• Commercial experience within pharmaceutical/healthcare industry – understands segmentation, positioning, customer journeys and demand generation
• People leadership – can transform strategy into field behaviour and develop a strong specialist team
• Entrepreneurial and growth mindset – comfortable building a new market and adapting quickly based on insights rather than waiting for an established playbook.
• Pharmacy and customer partnership capability - able to think about pharmacies as strategic business partners and patient access stakeholders
• Data driven decision making – uses sales, market, CRM and pharmacy data to identify opportunities, prioritize accounts and continuously optimize execution.
• Marketing excellence – able to build segmentation, targeting, positioning, customer journeys, brand plans and activation strategies and translate them into execution.
• Digital mindset – integrates face to face, digital, CRM, remote engagement and patient activation.
• Knowledge of primary care and specialty care areas – preferred
• Competent in flexing leadership & communication style
• Strong data literacy & analysis skillset

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