Head of Marketing (Asia) - THG Nutrition

<div class="content-intro"><p><strong><span data-contrast="auto">About THG</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"> </span></p>
<p><span data-contrast="auto">We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":240,"335559739":240,"335559740":279}"> </span></p>
<p><span data-contrast="auto">Our portfolio of</span><span data-contrast="auto"> leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":240,"335559739":240,"335559740":279}"> </span></p>
<p><span data-contrast="none">From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="none">With us, you’ll go further, faster. What are you waiting for?</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":240,"335559739":240,"335559740":279}"> </span></p></div>
<p><strong>Job Title: Head of Marketing – Asia</strong> </p>
<p><strong>Reporting to: Managing Director – Asia</strong> </p>
<p><strong>Team: Myprotein UK</strong> </p>
<p><strong>Company: THG Nutrition</strong> </p>
<p><strong>Location: THG HQ (WA15 0AF) Office based</strong> </p>
<p><strong>Life at THG Nutrition</strong></p>
<p data-start="353" data-end="578">THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear.Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.</p>
<p><strong><span data-contrast="auto"></span></strong></p>
<p><strong>Job Summary:</strong>  </p>
<p>Sitting within the Myprotein territory structure, we are seeking an experienced and dynamic Head of Marketing for Myprotein Asia. This role will be responsible for leading and executing localised marketing strategies across our Asia Territory, driving traffic, enhancing performance, and increasing brand awareness for the Asia websites, marketplaces and offline channels. The ideal candidate will be a strategic thinker with a proven track record in digital marketing and brand management within the e-commerce or health and wellness industries.  </p>
<p><strong>Key Responsibilities:</strong> </p>
<ul>
<li><strong>Strategic:</strong>
<ul>
<li>Working with the Managing Director, develop and implement the overall marketing strategy across our Asia territories for Myprotein to drive traffic, sales, and brand awareness. </li>
<li>Align localised marketing strategies with global brand objectives and ensure consistency in messaging and brand identity. </li>
<li>Lead market research efforts to identify trends, opportunities, and consumer insights to inform marketing strategies. </li>
</ul>
</li>
<li><strong>Digital Marketing:</strong>
<ul>
<li>Coordinate with the central marketing teams to oversee all digital marketing activities including SEO, PPC, social media, email marketing, content marketing, and affiliate marketing. </li>
<li>Working with the central marketing teams drive performance marketing initiatives to optimise traffic acquisition, conversion rates, and ROI. </li>
<li>Utilise data analytics to monitor and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions to enhance performance. </li>
</ul>
</li>
<li><strong>Brand Management:</strong>
<ul>
<li>Working closely with the central brand team, strengthen Myprotein's brand presence and reputation in the Asia market through innovative and impactful campaigns. </li>
<li>Ensure all marketing communications are aligned with brand guidelines and values. </li>
</ul>
</li>
<li><strong>Budget Management:</strong>
<ul>
<li>Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise ROI. </li>
<li>Monitor expenditures and analyse financial performance to maintain budgetary control. </li>
</ul>
</li>
</ul>
<p><strong>Qualifications:</strong> </p>
<ul>
<li>Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus. </li>
<li>Minimum of 6+ years of experience in marketing, with at least 2 years in a strategic role. </li>
<li>Proven experience in digital marketing, e-commerce, and brand management within the health and wellness or related industry. </li>
<li>Experience working across multiple territories in Asia (Japan, Korea, China, South East Asia) </li>
<li>Strong analytical skills with the ability to interpret data and make data-driven decisions. </li>
<li>Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. </li>
<li>Demonstrated ability to lead and inspire a team, fostering a culture of innovation and excellence. </li>
<li>Strong project management skills with the ability to manage multiple priorities and meet deadlines. </li>
<li>Proficiency in marketing tools and platforms, including Google Analytics, SEO tools, CRM systems, and social media management tools. </li>
</ul>
<p><strong><span data-contrast="auto"></span></strong></p>
<p><strong><span data-contrast="auto">What’s in it for me?</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"> </span></p>
<p><strong><span data-contrast="auto">Career Development</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Access bespoke development programmes that have been designed and developed by our in-house L&D team.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Enhanced Leave</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">25 days annual leave plus bank holidays.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Enhanced maternity and paternity pay, depending on length of service. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Up to 10 days compassionate leave.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Buy back up to 3 days each year.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Unlock 2 days volunteer leave after 12-months.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Wellbeing Support</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Access face-to-face and virtual appointments with our in-house GP.<br></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">State-of-the-art on-site gym.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="18" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="13" data-aria-level="1"><span data-contrast="auto">Access to our on-site physio.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Other Perks</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559737":0,"335559738":0,"335559739":160,"335559740":279}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Save up to 12% on the cost of personal tech through our salary sacrifice scheme.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Subsidised bus pass from Manchester City Centre to our ICON office. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Up to 50% staff discount on THG brands.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> <br><br></span></li>
<li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">On-site staff shop.<br></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Anniversary gifts when you hit 5 and 10 years of service.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":160,"335559740":279,"335559991":360}"> </span></li>
</ul><div class="content-conclusion"><p><strong>THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.</strong></p>
<p><strong>THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.</strong></p>
<p><strong>Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our <span class="mark75xs2u5gf" data-markjs="true" data-ogac="" data-ogab="" data-ogsc="" data-ogsb="">Talent</span> team to discuss further.</strong></p></div>