Sr. Paid Social Growth Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Paid Social Growth Manager based in the United States.

As a Senior Paid Social Growth Manager, you’ll lead paid social growth across a portfolio of 3–5 ecommerce and direct-to-consumer <accounts.You>’ll own Meta and Instagram campaign strategy, media buying, optimization, creative direction, and performance analysis.Your work will directly influence customer acquisition, revenue growth, and the achievement of ambitious client <KPIs.You>’ll collaborate closely with growth strategists, media buyers, creative teams, and client stakeholders to turn business objectives into scalable campaigns.The role combines hands-on campaign management with strategic thinking, data analysis, and creative <problem-solving.You>’ll work in a fast-paced, entrepreneurial environment where adaptability, ownership, and continuous experimentation are highly valued.This is an opportunity to take significant ownership of high-growth accounts while deepening your expertise in paid social and ecommerce acquisition.

Accountabilities

• Develop and execute paid social strategies on Meta and Instagram based on client business objectives, growth targets, and performance goals.
• Manage a portfolio of 3–5 ad accounts, overseeing campaign launches, daily optimization, budget allocation, pacing, and performance against KPIs.
• Manage and optimize significant monthly advertising budgets, ensuring efficient spend and continuous opportunities for growth.
• Partner with creative strategists to develop creative strategies, identify winning concepts, build content pipelines, and provide actionable feedback on ad assets.
• Monitor and analyze performance using tools such as Meta Ads Manager, GA4, Shopify, Looker Studio, and other analytics platforms.
• Create performance reports, identify meaningful trends and insights, and translate data into clear strategic recommendations for clients and internal stakeholders.
• Stay current on Meta platform developments, advertising features, creative trends, and industry best practices, sharing relevant insights with internal and client teams.
• Serve as a key client contact for Meta performance, regularly communicating results, insights, opportunities, and strategic recommendations.
• Collaborate with cross-functional teams, including growth partners, directors, and specialists across other paid media channels, to support broader acquisition strategies.

Requirements

• 4+ years of hands-on experience managing Meta and Instagram advertising campaigns.
• Demonstrated experience managing and optimizing substantial paid media budgets, including accounts with monthly spend of $100K+.
• Proven ability to develop and execute creative strategies for Meta, including ad concept development, creative briefing, content pipelines, and performance-driven iteration.
• Strong understanding of Meta creative best practices across image, video, copy, formats, and messaging.
• Experience with multi-channel attribution and paid media tracking, including the ability to configure, diagnose, and troubleshoot data and attribution issues.
• Experience working with DTC and ecommerce businesses, particularly purchase-optimized campaigns and revenue-focused acquisition strategies.
• Familiarity with additional paid media channels such as TikTok, Pinterest, or Google is a plus.
• Strong analytical and data interpretation skills, with the ability to turn campaign data into actionable insights and recommendations.
• Ability to manage media strategy, reporting, and client communication across multiple accounts simultaneously.
• Excellent written and verbal communication skills, with confidence presenting performance insights and recommendations to clients.
• Strong critical-thinking and problem-solving abilities, particularly when navigating complex or ambiguous situations.
• Ability to remain effective and organized in a fast-paced, high-pressure environment.
• Entrepreneurial mindset, adaptability, strong ownership, and a proactive approach to identifying growth opportunities.

Benefits

• Annual salary of $115,000–$125,000.
• Comprehensive group medical, dental, and vision coverage.
• Short-term and long-term disability coverage.
• Life insurance.
• 401(k) eligibility after one year of service, with matching contributions.
• Paid time off.
• Paid sick leave.
• Employee Assistance Program.
• Remote work environment.
• Opportunity to work across high-growth ecommerce and DTC accounts and develop advanced paid social expertise.