Acquisition Marketing Lead

Join Sploot as the Acquisition Marketing Lead, where you'll spearhead all paid advertising efforts and client acquisition strategies. This high-impact, hands-on role requires a strategic thinker with a strong analytical background and a passion for pets. You'll manage Sploot's paid acquisition program across various platforms, optimize campaigns, collaborate with creative teams, and develop customer personas. Enjoy competitive compensation, generous paid time off, health benefits, and more.

• Lead all paid advertising efforts and client acquisition strategy for Sploot, focusing on designing and optimizing campaigns that attract, nurture, and convert new pet parents.
• Own Sploot’s paid acquisition program across various platforms, including Google Ads, Meta, YouTube, TikTok, and more, while determining the optimal ad mix to maximize ROI.
• Collaborate with the creative team to develop high-performing ad concepts and formats, and design and execute systematic creative testing frameworks.

• Detail-oriented with excellent project management and organizational skills
• Curious and eager to learn new platforms, tools, and growth tactics
• Strong analytical skills with experience in campaign optimization and performance analysis - you don’t just report metrics, you act on them
• 5-7 years of experience in performance marketing or digital advertising roles, ideally in a high-growth B2C business
• Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($100K+ monthly), with hands-on experience across the funnel - e.g., search campaigns, demand gen, and GDN
• Creative mindset with ability to collaborate effectively with creative teams
• Proficient in tools like GA4, Mixpanel, and comfortable ensuring clean attribution across the marketing stack
• Experience with DTC or eCommerce and physical-location-based businesses (e.g., retail, healthcare, fitness) is a plus
• Strong familiarity with YouTube and TikTok Ads
• Passion for pets and purpose-driven brands that make people’s lives better