Senior Marketing Executive

Duties

The Senior Marketing Executive will assist the Information Services Department in coordinating and implementing publicity and promotional programmes. Duties include:

(1) planning and executing publicity strategies and large-scale campaigns;

(2) liaising and working with government bureaux/departments and external parties/partners (public organisations, media agencies, event organisers, contractors etc.) to ensure smooth delivery of publicity projects and ensuring execution aligns with established marketing strategies;

(3) building and maintaining day-to-day rapport with media representatives to foster positive media relations and smooth event coverage;

(4) managing and producing multi-format publicity materials, including but not limiting to videos, print publications, digital content and/or outdoor advertisements;

(5) managing logistical arrangements and providing onsite assistance for publicity events;

(6) overseeing and managing social media accounts;

(7) vetting applications for the use of government publicity materials to ensure compliance with branding and usage guidelines;

(8) handling publicity work and providing administrative support in relation to assigned projects;

(9) supervising junior staff under his/her charge, providing guidance on project execution and quality control; and

(10) undertaking any other publicity, public relations, event management, translation, researches or ad hoc assignments as directed.

Entry Requirements

(1) have a Hong Kong bachelor’s degree or equivalent, preferably in communications, marketing or related fields;

(2) have at least ten years of relevant work experience [Note 1] in marketing and publicity, public relations, event management or related fields, including solid experience assisting in the formulation and implementation of marketing strategies and policies; experience of working in the government or public bodies would be an advantage;

(3) have hands-on experience in event production, procurement and collaboration with third-party service providers, alongside a proven ability to execute strategic marketing plans;

(4) have excellent command of written and spoken English and Chinese; those who met the language proficiency requirements of Level 2 results in the two language papers (Use of Chinese (UC) and Use of English (UE)) in the Common Recruitment Examination (CRE), or equivalent [Note 2], would have an advantage;

(5) have excellent interpersonal and communication skills;

(6) have good analytical and project management skills, with a strong capacity for policy implementation and a proven ability to network effectively and build rapport with media professionals;

(7) have proven records in evaluating campaign’s effectiveness, contributing to strategic planning; and be conversant with latest trends and marketing best practices; and

(8) be prepared to work outside normal office hours and meet tight deadlines.

Pay

HK$83,975 per month

Terms of Appointment

The successful applicant for the post will be appointed on non-civil service contract terms for one year. Subject to the exigency of services, the appointee may be required to work irregular hours, including Saturdays, Sundays and Public Holidays. Renewal of contract will be subject to the service need of the Department and the performance of the candidates.

How to Apply

[Accept on-line applications ONLY]

Applicants must submit the on-line application (G.F. 340) by using the G.F. 340 On-line Application System at the Civil Service Bureau’s website (<https://www.csb.gov.hk/english/recruit/application/330.html>) by the deadline.

As invitations and notifications will be issued via e-mail, applicants should provide an accurate e-mail address. Applicants are responsible for checking their e-mails to ensure that invitations and notifications will be duly received.

Towards the application deadline, the on-line application system would likely be overloaded due to large volume of applications. To ensure timely completion of your on-line application, it is advisable to submit the application as early as possible.

The following applications will not be considered

(a) late or incomplete applications;

(b) applications submitted in person, by mail, fax, or email;

(c) failure to provide the required information in the designated application form;

(d) the information provided does not clearly demonstrate that the applicant meets the entry.

Candidates who are selected for written test/interview will normally receive an invitation by e-mail in about three to four months from the closing date of application. Those who are not invited for written test/interview may assume that their applications are unsuccessful.