Public Relations Professional

• Under the direction of the area communication & publishing director and the area manager of public
• relations, the public relations professional supports the effort to build relationships of mutual
• understanding with leaders, influencers, and organizations to help the area presidency and Church

leaders across the area. The professional accomplishes this by

• Supporting the efforts to define the relationship building portion of the communication strategy,

• including plans to establish relationships with people, communities, and organizations to help
• achieve area priorities and the mission of the Church.

• Assisting in the effort to establish and strengthen the reputation of the Church and promoting

religious freedom.

• Creating activities and events focused on connecting Church leaders across the area with key

• Created By: Shane Stephensen February 19, 2025 Version: 1
• opinion leaders to lift and bless this area of the world.

• May lead out in the effort to build relationships in a region or a country in the area.

• Assist the effort to develop the outreach portion of the communication strategy that will build,
• maintain, and strengthen critical relationships with government, interfaith, media, and community

leaders and their staff at national and local levels

• Support the effort to establish relationships between key opinion leaders and Church

• leaders that align with the priorities of the First Presidency and the area presidency (such
• as strengthening families and youth or protecting religious freedom).

• Together with the area manager of public relations, develop, maintain, and prioritize a list

• of key contacts across the area with whom the Church should seek to build and maintain
• relationships of mutual understanding.

• Assure that relevant and appropriate materials and gifts are available for high-level

meetings.

• Assure that all interactions are captured in the CONNECT Customer Relations

• Management (CRM) tool to assure clarity in communication as well as an accurate history
• of interactions while assuring adherence to data privacy laws.

• Assist in training national and local communication councils to build, maintain, and record

outreach efforts.

• Assure that the necessary permissions to visit with heads of state are received from

Church headquarters well in advance of outreach visits.

• Manage the effort to monitor and report key issues related to religious freedom or other legislative

• matters across the area. This should be done in close collaboration with the area legal counsel,
• director for temporal affairs, and partners such as the International Center for Law and Religion

Studies at Brigham Young University

• Help identify key opinion leaders for the annual International Law and Religion Symposium

• or regional religious freedom symposia together with the area legal counsel to propose to
• the area presidency.

• Assist in organizing religious freedom or other relevant events together with other

organizations to build and continuously strengthen key relationships.

• Help inform leaders and influencers on relevant key issues.
• Help communication councils develop a prioritized list of key journalists.
• Work closely with HQ to assure messaging alignment on global issues.
• Provide spokesperson training to councils and Church leaders and develop relevant

speaking points that align with the overall global and area communication plan.

• Ensure outreach interactions are recorded in the CRM customer relations database.
• Serve as a point of contact for some national or coordination council communication councils,

based on the size and needs of the area

• Lead the development of materials used in public affairs efforts, together with the public affairs

and production teams, including

• Press releases, news and feature articles, position papers, training materials, speeches,

etc.

• Responses to journalists, newspapers, magazines, radio, television, inquiries.
• News and feature stories for release to the worldwide media.
• Research and evaluation for pre- and post-public relations initiatives.
• Reviews/analyzes social, political, and economic trends.
• Develops materials to train priesthood leaders, public affairs directors, and missionaries

•Develops crisis management plans

• Bachelor’s degree or equivalent post-secondary education/certificate in a communication-related

• field (i.e., public relations, communications, journalism, marketing, government relations,
• international relations, political science, social science).

• 4 years of public relations experience.
• A combination of education and experience for a total of 8 years may be considered.
• Experience in executing strategic outreach plans.
• Strong experience with a wide variety of communication channels.
• Ability to think critically and solve problems.
• Experience utilizing research methods and strategies to address practical problems.
• Excellent writing and editing skills in the local language.
• Ability to function in a team setting and collaborate with other members of the area team.
• Competency in the use of technology, including the Microsoft Office product suite.
• Willingness and demonstrated ability to collaborate with others in a team environment.

Qualifications - Preferred

• Master's degree.
• Advanced level English skills.