Director, Communications

Primary Duties and Responsibilities
Strategic Planning & Marketing Management
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Develop, implement, and evaluate the College of Education annual marketing and communication plan, including managing a minimum $50,000 budget, including a digital marketing campaign with a minimum $25,000 budget.
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Design, coordinate, and oversee campaigns that promote student recruitment, program growth, faculty achievements, and community engagement.
Leadership & Supervision
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Provide leadership and direction for the college’s communication efforts, ensuring alignment across all platforms and initiatives.
Media & Public Relations
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Write, edit, and distribute press releases highlighting the college’s programs, students, faculty research, and achievements.
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Serve as the college liaison with the APSU Office of Public Relations and Marketing.
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Build and maintain relationships with media outlets to increase visibility of the college.
Digital & Social Media Oversight
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Oversee the college’s social media presence, with content created and managed by student workers under the Director’s supervision.
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Ensure consistency, professionalism, and brand alignment in all digital platforms.
Publications & Reports
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Lead the creation and publication of the College of Education Annual Report, coordinating content across departments and programs.
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Develop promotional and informational materials in support of advancement, recruitment, and community engagement initiatives.
Other Responsibilities
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Serve as a member of the College of Education leadership team to align communication strategies with college-wide goals.
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Perform other related duties as assigned.
Knowledge, Skills, and Abilities
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Strategic leadership in communication, marketing, and branding initiatives.
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Strong writing, editing, and storytelling skills across multiple platforms.
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Ability to manage budgets and evaluate ROI of communication campaigns.
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Experience supervising and mentoring staff, students, or interns.
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Proficiency in digital marketing, social media management, and analytics.
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Strong collaboration skills and the ability to represent the college to internal and external audiences.
Required Minimum Qualifications
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Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
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Minimum of four (4) years of progressively responsible experience in marketing, public relations, or communications.
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Demonstrated experience in supervising staff or student workers.

Preferred Qualifications

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Master’s degree in Marketing, Communications, Business Administration, or related field.
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Experience in higher education or nonprofit communication leadership.
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Demonstrated success in managing digital marketing campaigns and budgets.
Physical Requirements

• Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.