SEO Specialist - UAE & Saudi Markets at The Greater

About The Role

The Role

The Greater Change is looking for a hands-on SEO Specialist responsible for driving qualified B2B leads from the UAE and Saudi markets for our HR, recruitment and consulting services.

Key Responsibilities

Develop and execute SEO, AIO/AEO/GEO and organic lead-generation strategies.
Optimise the website for Google Search, AI Overviews, AI Mode and emerging AI search experiences.
Manage and continuously improve website pages, landing pages, service pages, blogs, CTAs and conversion journeys.
Conduct keyword, competitor, search-intent and market research for UAE & Saudi Arabia.
Drive high-intent searches around recruitment, HR, staffing, executive search and HR consulting.
Manage technical, on-page, off-page and local SEO.
Build high-quality backlinks, digital authority and relevant online visibility.
Develop AI-search-friendly, authoritative and conversion-focused content.
Identify opportunities using AI tools, automation and emerging search technologies.
Improve website CRO, lead forms, landing pages and conversion rates.
Track organic traffic, rankings, AI-search visibility, enquiries, conversions and qualified leads.
Use Google Search Console, Google Analytics, SEMrush, Ahrefs and similar tools.
Continuously test, analyse and optimise strategies based on qualified lead generation.

Requirements

5+ years of hands-on SEO / digital marketing experience.
Must be based in Mumbai.
Strong SEO + B2B lead-generation experience.
Experience managing and optimising business websites.
Strong understanding of AIO, AEO, GEO and AI-powered search.
Experience with Recruitment, HR, Staffing, Consulting or Professional Services strongly preferred.
UAE/GCC SEO and lead-generation experience preferred.
Strong knowledge of technical SEO, content SEO, local SEO, link building and CRO.
Proven ability to generate qualified business enquiries, not just website traffic.