[Software Services] : Sales Development Representative

Role Overview

We are looking for an experienced SDR to re-engage dormant leads and past clients, while also driving outbound outreach to generate new opportunities. The role requires a strong mix of follow-up, relationship-building, and proactive prospecting.

Key Responsibilities

• Reconnect and revive old/dormant leads from CRM and local databases
• Qualify and nurture leads towards SQL conversion
• Execute targeted outreach campaigns (email, LinkedIn, calls)
• Identify opportunities within past clients for upsell/cross-sell
• Maintain consistent follow-ups and track engagement in CRM
• Collaborate with sales team to schedule qualified meetings
• Build and manage lead pipelines with a focus on conversion

Required Skills & Experience

• 4–5 years of experience in SDR / Inside Sales / Lead Generation
• Proven experience in lead reactivation / nurturing old leads
• Strong communication skills (email, LinkedIn, calls)
• Experience working with CRM tools (HubSpot, Zoho, Salesforce, etc.)
• Ability to handle multi-channel outreach and follow-ups
• Understanding of B2B sales cycles (preferably IT services)

Good to Have

• Experience in international markets (US/UK)
• Exposure to tech/services-based selling
• LinkedIn outreach and email automation tools experience

Success Metrics

• Number of revived leads / re-engagement rate
• Meetings scheduled (SQLs)
• Contribution to pipeline and conversions