SEO Manager - Growth & Performance (WordPress Focus)

About us

The Otte Polo Group is a U.S.-based portfolio of service companies operating across technical support, customer experience, and third-party logistics. Our brands include Geeks on Site, Responsive Answering Service, and Phase V Fulfillment.

Our teams operate across the United States and globally, leveraging a distributed workforce to combine people, process, and technology to deliver scalable, high-quality solutions.

Job overview

Otte Polo Group is looking for a high-performance SEO Lead who doesn’t just “optimize pages” but builds, executes, measures, and scales SEO as a predictable revenue channel.

This role is for someone who has personally executed SEO strategies, understands what drives ROI, and can now lead a small team of SEO specialists while staying hands-on when needed.

We want someone who can

• Diagnose why traffic or rankings are not converting
• Identify what’s broken
• Build a strategy to fix it
• Execute or direct execution
• Tie SEO activity directly to revenue outcomes

This is not a theoretical role. This is execution + leadership + ROI accountability.

What Success Looks Like

• Organic traffic becomes a measurable acquisition channel
• Rankings improve for high-intent keywords
• WordPress pages are technically optimized and conversion-aligned
• SEO becomes a predictable lead generator
• We confidently increase investment because we see ROI

Responsibilities

Strategy & Leadership

• Own the organic growth roadmap across all brands within Otte Polo Group
• Lead and mentor SEO specialists, content writers, and technical support
• Identify gaps in performance and build corrective action plans
• Set KPIs tied to traffic, conversions, and revenue

Hands-On Execution

• Conduct technical SEO audits (site health, indexing, schema, performance)
• Review and optimize WordPress pages (on-page, structure, UX alignment)
• Improve internal linking architecture
• Optimize high-intent service pages for conversions
• Implement structured data and schema markup
• Oversee backlink strategy and authority building

Performance & ROI Focus

• Track rankings, traffic, conversion rates, and lead quality
• Identify when something is not working and pivot quickly
• Align SEO with paid media and partnerships for maximum impact
• Present performance reports tied to revenue impact

Requirements

• 3+ years executing SEO in a growth-focused environment
• Proven track record of scaling organic traffic with measurable ROI
• Strong WordPress experience (page builders, plugins, technical structure)
• Deep understanding of:
• Technical SEO
• On-page optimization
• Keyword intent strategy
• Link-building strategies
• Conversion optimization alignment
• Experience leading or mentoring SEO team members
• Strong analytical skills (Google Analytics, GSC, Ahrefs/Semrush)

Ideal Profile

• Data-driven and obsessed with performance
• Comfortable challenging what isn’t working
• Has scaled SEO from scratch or revived underperforming channels
• Understands business, not just rankings
• Can operate strategically but execute tactically
• Thinks in terms of investment vs return

Why This Role Matters

• SEO is a core growth channel for Otte Polo Group.
• We are ready to invest seriously — but only with someone who can prove and drive ROI.
• If you’ve built SEO engines that generate predictable revenue and want ownership over scaling it further, this role is for you

Real Ownership

• Full ownership of the organic growth channel
• Direct impact on revenue and strategic decisions
• Ability to shape SEO across multiple brands

Budget & Resources

• Access to premium SEO tools
• Budget allocation for content, backlinks, and experimentation
• Ability to propose and justify growth investments

Remote & Flexible

• Fully remote role
• Work with a fast-moving, execution-focused leadership team
• LATAM-friendly structure aligned with U.S. business hours

Career Growth

• Opportunity to build and lead a larger SEO/growth team
• Exposure to multi-brand scaling strategy
• Potential to evolve into Head of Growth or Growth Director

High-Autonomy Culture

• Low bureaucracy
• Fast decision-making
• Direct communication with executive leadership
• Results over micromanagement
• Reporting directly to the President