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Email Marketing Associate
Mindlance · New York, NY, United States
About The Role
The Email Marketing Associate is responsible for the successful project management, execution and reporting of email campaigns and related initiatives. We're looking for a data-driven, highly organized individual who can see the big picture. You will be working with a team of email marketers who are both technical and marketing minded to send out
Responsibilities
- Project management of email campaigns and cross-departmental projects
- Application of email marketing best practices in daily campaigns
- Analytics: Use of Excel and pivot tables to report on key KPI's and metrics
- List management including data sanitation, scrubbing, opt outs, and suppressions
- Creation of reports and presentations
- Effectively communicate between technical, operational and strategy groups
- Light integration and launch of templated emails
- Quality assurance of outgoing email campaigns
Required Skills
- 1-2 years of experience in email marketing
- Strong communication skills
- Organized and ability to prioritize, calendar management a plus
- Self-starter, ability to take a project and run with it
- Experience with Salesforce Marketing Cloud or similar enterprise level ESP
- Working knowledge of deliverability, email analytics, CAN-SPAM, triggered campaigns, overall email best practices, and segmentation
- Familiarity working with project/task management systems
- Strong Microsoft Excel experience including pivot tables, SQL a plus
- Experience with A/B, multivariate testing, analysis and reporting
- Ability to identify and address operational and process issues
- Excellent QA ability and attention to detail
- Bachelor's Degree
Desired (not required) Skills
- Email HTML coding experience a plus
- Working knowledge of filters, data extensions and programs in SFMC
- Presentation skills a plus
Education/Certifications
- Bachelors or equivalent expereince
For any queries please call me @ 732-243-0011.
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