Strategy Director

The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans

Job Description

Job Description

Strategic Research & Insight Discovery

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• Conduct market, industry, and consumer research.
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• Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.
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• Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.

Strategy Development & Campaign Narrative

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• Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.
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• Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.
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• Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.

Cross-Functional Collaboration & Proposal Management

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• Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.
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• Review, refine, andfinalizepitch decks/proposals prior to major client presentations.
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• Adjust andoptimizestrategic directions based on internal feedback and client inputs throughout the pitch process.

Client Engagement & Execution Alignment

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• Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.
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• Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.

Qualifications & Experience

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• Bachelor’s degree in Marketing, Communications, Business Administration, ora relatedfield.Appreciate for short-course or trainingnew technologysuch as AI.
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• Experience:10–15+ yearsof strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.
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• Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.
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• High flexibility and strongopenness to new thinking, modern approaches, and emerging channels.
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• Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams

Location

Ho Chi Minh City

Brand

Dentsu Redder

Time Type

Full time

Contract Type

Fixed Term Contract (Fixed Term)