Programmatic Specialist, Leave Coverage

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Job Description

The Programmatic Specialist is responsible for supporting channel strategy, execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms. Experience executing various campaign types including online display, video, and audio, in an agency environment is required.

This Programmatic Specialist will have a firm grasp and ability to navigate intricacies of hyper targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance. The nature of this role requires extreme attention to detail and above average data management skills, heavily leveraging Microsoft Excel, to ensure correct application of a large amount of campaign parameters and for performance monitoring and reporting.

This Programmatic Specialist will possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. They are comfortable participating in client meetings and possess knowledge of trends and new partnerships.

KEY OUTCOMES & RESPONSIBILITIES

Planning, Strategy, and Programmatic Expertise Development

• Kick off the planning process by working cross functionally with Channel Manager, Integrated Planning and Account teams. Provide guidance and answer questions.
• Collaborate with cross-functional teams to gather insights, identify new opportunities, and provide strategic recommendations and optimizations that exceed campaign benchmarks and align with client goals and challenges
• Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
• Support materials like POVs and other thought leadership to educate internal and client stakeholders on strategy shifts, account restructuring etc.
• Stay updated on the latest paid programmatic tools, applications, and strategies, providing client-relevant research, analysis and trends.

Effective Campaign Management and Performance Optimization

• Manage and execute programmatic campaigns across display, audio, video, and digital out-of-home, ensuring adherence to budgets and timelines while ensuring KPIs are met or exceeded.
• QA campaigns to ensure accuracy and proactively troubleshoot any errors or mismatches.
• Bring forward suggestions on campaign optimizations, addressing delivery toward campaign objectives through best practices within bid management, audience and placement analysis, and performance tracking of key KPIs.
• Conduct ongoing delivery pacing checks and provide comprehensive weekly, monthly, and campaign wrap-up reports.
• Develop and maintain positive relationships with digital media partners, ensuring effective collaboration and communication.
• Support in the communication, evaluation, and implementation of programmatic media partners, technology, and platforms, including Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.

Data-driven Insights and Reporting

• Leverage advanced Excel functions (Pivot Tables, VLookups, Concatenates, and IF statements) to gather, analyze, and articulate mid-level insights on campaign performance to maximize results.
• Accurate QA of all data including PowerBI models.
• Ability to address questions, articulating campaign performance and trend analysis to internal and external parties via detailed written and verbal summaries.
• Monitor performance against measurement frameworks and push for higher quality delivery by evaluating delivery, audience analysis, supply path optimization, and placement performance.
• Manage multiple client campaigns, ensuring high-quality performance, and results that align with our client’s business objectives.
• Maintain accurate documentation of changes, trends, and learnings to inform future campaign strategy and optimization.

Other Responsibilities

• Additional accountabilities and tasks may be assigned by leader/management, to contribute to overall team and agency sucess.

• This is NOT a client-facing role.
• Familiarity openness to AI tools is preferred (Claude, AI planning tools, etc.)
• REQUIRED –

• Minimum 2-4 years of experience managing campaigns in the digital marketing ecosystem
• Strong knowledge/familiarity of DV360
• High level of proficiency in Excel, being able to create &/or utilize formulas, VLookups, concatenate and other functions
• PREFERRED –
• Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.). DV360 skills a must!
• Experience in strategic planning and applied experience of bringing plans to execution.
• Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
• Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis; plans and aligns with key team members before acting

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.