manager, Category(J105269)

Responsibilities and essential job functions include but are not limited to the following:
◆ Innovation & Product Development
◆ Lead end-to-end beverage innovation from ideation through commercial launch, translating
consumer trends and market insights into differentiated product offerings that drive brand relevance
and business growth.
◆ Manage the full NPD lifecycle, including concept validation, formulation, testing, and go-to-market
execution with cross-functional partners.
◆ Build and maintain a robust beverage innovation pipeline that balances quick-win line extensions
with breakthrough platform innovations.
◆ Responsible for customer value proposition and GTM strategy development to ensure successful
launch.
◆ Category Business Management
◆ Own P&L accountability for the beverage category, driving top-line revenue growth, margin
improvement, and market share expansion.
◆ Develop and execute category strategies, pricing architecture, and portfolio optimization plans to
maximize business performance.
◆ Analyze sales data, consumer insights, and competitive landscape to identify growth opportunities
and mitigate category risks.
◆ Cross-functional Leadership & Execution Lead cross-functional teams (R&D, Marketing, Operations,
Supply Chain) to align on product vision, priorities, and launch timelines. Establish clear KPIs and post-
launch performance tracking mechanisms to measure success and drive continuous improvement.
◆ Serve as the primary category expert and strategic partner to senior leadership on beverage
portfolio decisions.

Summary of Key Responsibilities
◆ Responsibilities and essential job functions include but are not limited to the following:
◆ 6–8 years of progressive experience in product management, brand management, or category
management, with 5+ years focused on beverage innovation in F&B, retail, or premium CPG
environments.
◆ Proven track record of successfully launching innovative beverage products that delivered
measurable business results.
◆ Demonstrated experience in end-to-end new product development from concept to
commercialization.
◆ Strong business acumen with P&L management experience and a data-driven approach to decision
making.
◆ Experience leading cross-functional teams and driving alignment across multiple stakeholders.
Knowledge, Skills & Abilities
Required Experience, Knowledge, Skills and Abilities
◆ Exceptional beverage innovation capability – ability to translate consumer trends and market
insights into compelling, commercially viable product concepts.
◆ Strategic category management mindset – balances long-term brand building with short-term
commercial objectives.
◆ Strong analytical skills with proficiency in interpreting sales data, consumer research, and competitive
intelligence.
◆ Excellent project management skills with ability to manage multiple priorities in a fast-paced
environment.
◆ Bilingual in English & Chinese (written and verbal).
◆ Genuine passion for beverage culture, coffee, tea, and emerging consumer trends.
Leadership Core Competencies in Starbucks
◆ Creating a culture of warmth and belonging, where everyone is welcome by demonstrating
authenticity and inclusion.
◆ Acting with courage, challenging the status quo by demonstrating candor, innovation and
courage.
◆ Being present, connecting with transparency, dignity and respect by demonstrating trust-based
relationships
◆ Delivering our very best in all we do, holding ourselves accountable for results by demonstrating
excellence and accountability