assistant manager, Category(J105268)

Responsibilities and essential job functions include but are not limited to the following:
◆ Coffee Bean New Launch & Category Tactical Optimization
◆ Lead full-cycle execution of coffee bean new launches and iterative category tactical planning.
Assist in coffee bean portfolio optimization covering core and reserve lines through data sorting,
product analysis and market insight consolidation, effectively driving sustainable and healthy
growth of the packaged coffee bean business.
◆ Coffee Bean-led Innovation Empowerment & Brand Coffee Experience
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◆ Partner with global coffee team, Area Coffee Masters and store teams to roll out coffee bean driven
beverage innovation ideas, such as decaf, new single source bean etc. to enhance SBUX
competitiveness in coffee.
Support brand Coffee Forward initiatives by assisting coffee culture promotion and in-store product
experience optimization, continuously optimizing customer immersive coffee experience and
strengthening Starbucks’ premium brand positioning in the coffee market.
◆ Customized Store Assortment Strategy & Innovation Scaling
◆ Support the design and accurate implementation of differentiated in-store coffee assortment
solutions tailored to diverse trade zones, customer demographics and consumption scenarios.
Synthesize frontline store feedback and consumer insights to support the iteration and national
roll-out of potential portfolio.

Required Experience, Knowledge, Skills and Abilities
◆ F&B and coffee industry passion; coffee retail or beverage category experience preferred.
◆ Basic category management, consumer insight and data analysis skills; capable of leading daily
category business delivery.
◆ Good communication and project management skills; able to cross-collaborate with Global team,
Supply Chain, Store Operations and Marketing teams to drive project pilots and national rollouts.
◆ Self-motivated, result-oriented, agile in learning and meticulous in work, capable of quickly
adapting to dynamic business demands.
◆ Fluent in both written and spoken English and Mandarin
◆ Genuine passion for coffee culture and strong recognition of the Starbucks brand is highly
preferred.

Leadership Core Competencies in Starbucks
◆ Creating a culture of warmth and belonging, where everyone is welcome by demonstrating
authenticity and inclusion.
◆ Acting with courage, challenging the status quo by demonstrating candor, innovation and
courage.
◆ Being present, connecting with transparency, dignity and respect by demonstrating trust-based
relationships
◆ Delivering our very best in all we do, holding ourselves accountable for results by demonstrating
excellence and accountability