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PM
内容运营实习生
POP MART · 北京市
About The Role
-协助负责微信公众号、小红书、视频号、抖音等官方账号的内容发布与日常维护,包括文案撰写、排版编辑、封面制作、评论区互动等基础运营工作
-参与品牌重大节点的传播内容策划,协助完成选题头脑风暴、资料搜集、初稿撰写及落地执行
-配合集团业务项目的内容传播需求,与多部门紧密协作,推动内容项目落地执行并曝光,扩大品牌声量,提升品牌美誉度
-持续关注行业动态、社会热点,结合品牌调性,进行阶段性内容选题策划,输出有创意、有传播潜力的内容方向
-支持日常公关传播其他工作
-本科及以上学历,新闻传播、广告、公共关系、市场营销等相关专业优先,具备秀米/135编辑器、PS、Pr、剪映、Canva等软件的基础使用能力者优先,英语能作为工作者优先
-拥有新媒体运营经验,具备品牌账号运营经验,对潮流文化、潮玩、IP内容感兴趣且有一定理解,具备良好的审美能力和创意sense
-具备良好的文字表达能力与内容逻辑,熟悉主流社交平台(如微信公众号、微博、小红书、抖音等)的内容风格与基本玩法,对热点内容保持敏感
-工作细致负责,有较强的学习能力和沟通协作能力,能适应快节奏的内容工作环境
-英语可以作为工作语言
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