Associate Director - Design, mediasmart

Designation: Associate Director - Design Office Location: Mumbai Position Description: We are looking for an Associate Director – Design to lead the design and creative development of high-impact digital advertising experiences for mediasmart. This role sits at the intersection of design, technology and advertising, with a strong focus on Rich Media, interactive ad formats, Dynamic Creative Optimisation (DCO) and digital storytelling across Mobile, CTV and other programmatic environments. What You'll Do Lead the design and creative direction for mediasmart’s rich media and high-impact advertising solutions. Conceptualise and develop interactive, immersive and innovative ad formats across mobile, web, CTV and other digital environments. Translate brand briefs and campaign objectives into compelling rich media experiences and digital storytelling solutions. Work closely with Sales, Product, Engineering and Campaign/Operations teams to turn creative concepts into technically viable advertising formats. Lead the development of DCO and personalised creative experiences using audience, contextual, location and other campaign signals. Establish design standards, creative guidelines and best practices across mediasmart’s creative output. Review and elevate creative quality across campaigns, ensuring work is visually strong, technically robust and aligned with ad-quality requirements. Explore new creative technologies, formats and trends across programmatic, mobile, CTV and DOOH. Build and mentor a high-performing design/creative team and provide strong creative leadership. Partner with clients, agencies and internal commercial teams to develop bespoke creative solutions for strategic campaigns. Use campaign performance and engagement data to continuously improve creative effectiveness. What We're Looking For 10+ years of experience in digital design, creative technology, rich media or interactive advertising, with significant leadership experience. Strong hands-on experience in Rich Media, Interactive Advertising or Digital Advertising formats. Strong understanding of HTML5, CSS and JavaScript. Experience with DCO, dynamic creatives, creative personalisation or programmatic advertising. Strong understanding of digital advertising formats, specifications, ad servers and programmatic environments. Experience across mobile advertising; exposure to CTV, DOOH or cross-screen advertising is an advantage. Strong portfolio demonstrating interactive, rich media and/or high-impact advertising work. Excellent visual and conceptual design skills. Strong stakeholder management and cross-functional collaboration skills. Experience leading and mentoring creative/design teams. The Person We're Looking For We are not looking for a traditional brand/graphic design leader. We’re looking for someone who understands digital advertising at a deeper level and can combine creative thinking, design, technology and advertising to build formats that people actually interact with. Work Environment Details: About Affle: Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities. Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices. Its AI-powered agents and algorithms go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation. For more details, please visit: <www.affle.com> About BU (mediasmart): mediasmart (An Affle company) is an omnichannel programmatic advertising platform trusted by leading advertisers, agencies and trading desks globally. mediasmart empowers marketers to integrate the consumer journey across connected devices like Mobile, CTV and DOOH to deliver unified and impactful communication, leveraging both online and offline behavioural signals to better target and personalise their message. Unique strengths such as omni-channel audience management & incrementality measurement together with measurable and high impact CTV advertising (through its proprietary Household Sync technology), makes mediasmart the platform of choice for marketers looking for an intuitive and powerful programmatic solution, whether they choose to use mediasmart’s console or build their own solutions on top of its open APIs. mediasmart is now part of the Affle Group, a fast growing public listed company. Affle (India) Ltd trades on the Indian stock exchanges (BSE: 542752 & NSE: AFFLE) To learn more visit <www.mediasmart.io>