Manager – Content Performance Analysis

Key Responsibilities

• Lead social media content performance measurement, analysis, and reporting across all relevant platforms.
• Develop and maintain social media performance frameworks, KPIs, dashboards, and reporting standards aligned with content and business objectives.
• Analyze key social media metrics including reach, impressions, engagement, video views, watch time, retention, completion rates, follower growth, traffic, and audience behavior.
• Evaluate content performance across platforms such as Instagram, TikTok, YouTube, Facebook, X, Snapchat, and other emerging platforms.
• Identify high- and low-performing content, formats, topics, franchises, and platforms, highlighting the key drivers behind performance.
• Analyze performance by content type, including short-form video, long-form video, Reels, Shorts, Stories, posts, and other social-first formats.
• Translate social media data into clear, actionable recommendations that support content planning, publishing, optimization, and audience growth.
• Conduct deep-dive analyses across campaigns, titles, shows, talent, content formats, platforms, and audience segments.
• Monitor social media trends, platform developments, algorithm changes, competitor activity, and evolving audience consumption behaviors.
• Establish benchmarks and track social media performance against targets, historical results, platform benchmarks, and competitors.
• Identify emerging content opportunities and audience trends based on performance data.
• Partner with social media and Content teams to integrate performance insights into editorial and content planning.
• Collaborate with Marketing, Research, Data, and Commercial teams to provide social media insights that support wider business objectives.
• Present performance results, insights, opportunities, and recommendations to senior stakeholders through clear dashboards, reports, and presentations.
• Improve the efficiency and accuracy of social media reporting through automation, standardization, and enhanced analytics tools.
• Lead and develop the Social Media Content Performance Analysis team, ensuring analytical quality, consistency, and actionable outputs.

Key Qualifications

• Strong experience in data analytics
• Advanced understanding of social media KPIs, platforms metrics, audience behavior, and content consumption patterns.
• Strong knowledge of major social media platforms, particularly YouTube, Instagram, TikTok, Facebook, X, and Snapchat.
• Strong analytical and data interpretation skills, with the ability to translate complex performance data into clear insights and recommendations.
• Advanced proficiency in Microsoft Excel, including data analysis, reporting, performance tracking, and data visualization.
• Experience with native social media analytics tools such as YouTube Analytics, Meta Business Suite, TikTok Analytics, and other platform insights tools.
• Experience with visualization and reporting tools such as Power BI, Tableau, Looker, or similar platforms is preferred.
• Ability to develop dashboards, benchmarks, performance scorecards, and executive-level reports.
• Strong presentation and communication skills, with the ability to simplify complex data for non-analytical stakeholders.
• Experience managing teams and collaborating with cross-functional stakeholders.
• Experience within media, entertainment, broadcasting, streaming, or digital content is preferred.