Media Planner

Job Purpose or Objective(s): The Media Manager develops and implements campaigns to reach specific audiences efficiently, while assisting in maintaining the long-term Communications strategy. This role is responsible for media planning, buying, audience targeting, budget management, vendor negotiations, campaign execution, and performance analysis across traditional, digital, paid, and owned media channels. You will report to the Advertising Manager.

Starting Pay: $75,000 | Monday-Friday, 8:00 AM - 4:30 PM | Hybrid Schedule 20% On-site/80% Remote

Primary Tasks

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You will develop and execute integrated media plans and campaigns across traditional and digital channels, including billboards, radio, print, social media, search, and other emerging platforms to support organizational and client objectives.

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Conduct audience, market, keyword, placement, website, and platform research to identify target demographics and determine the most effective media mix and messaging strategies.

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Analyze audience behavior, campaign performance, and marketing data to support awareness, consideration, and conversion strategies while providing actionable insights and optimization recommendations.

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You will establish, track, and monitor key performance indicators (KPIs), campaign metrics, and return on investment, and communicate results to relevant stakeholders.

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Build and maintain strong relationships with advertising representatives, vendors, agencies, and media partners while negotiating rates, placements, contract terms, and added value opportunities.

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Execute, monitor, and coordinate media campaigns with marketing, communications, operational, and other internal stakeholders to ensure timely delivery and alignment with organizational standards.

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You will develop media buying and negotiation strategies designed to maximize media investments and campaign effectiveness.

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Manage media budgets, forecasting, billing, reconciliation, financial tracking, and the in-house legal review process for media contracts and agreements.

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Research industry trends, audience behavior, media innovations, and emerging technologies to support strategic recommendations and continuous improvement.

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Perform other duties as may be assigned.

MINIMUM

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• Bachelor’s Degree in Communications, Marketing or equivalent combination of education and experience.
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• Experience in Google Analytics, Adobe Analytics, or other site analytics tools.
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• Experience in Sprout Social.
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• Experience in puling, analyzing, and communicating KPIs.
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• Proficient in Microsoft Excel.
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• Experience developing marketing or communications strategies based on audience segmentation.
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• Have a strong desire to learn and add value to the team.
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• Ability to multitask and meet deadlines under pressure.
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• Detail oriented, highly organized, and consistent.
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• Strong written and verbal communication skills.
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• Able to adapt quickly to the evolution of the market and trends.
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• Prior agency experience preferred
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• Three (3) years of relevant experience.

About the Choctaw Nation

The Choctaw Nation is the third-largest Indian nation in the United States, with over 200,000 tribal members and more than 11,000 employees. The first tribe over the Trail of Tears, historic boundaries are in the southeast corner of Oklahoma. The Choctaw Nation's vision, "Living out the Chahta Spirit of faith, family and culture," is evident as it continues to focus on providing opportunities for growth and prosperity.

Benefits

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• Free gym membership
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• Free access to employee health clinic
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• Free lunch for casino & resort associates
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• Earned wages access once per week for hourly Associates
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• Pet insurance
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• Paid vacation / sick time
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Medical / Dental / Vision

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• 401(K) with company match
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• College tuition reimbursement
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• Short-term disability, long-term disability, and family leave
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• Employee assistance program
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• Employee prescription program
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CNO Paid Life Insurance

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Teladoc

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On Site Dental Clinics (Jet Dental)

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On Site Mammogram Services

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• Free diabetes and hypertension monitoring benefit (Livongo)
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Accolade- Concierge Benefits Program

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• Wellness Program that equals savings on health insurance cost (Virgin Pulse)
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Maternity Care Program

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• (Benefits provided by the Choctaw Nation are based on employment classification)

CNO was selected as a winner in both HRDUS' and Forbes' 2022 "Employer of Choice" competitions

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• Choctaw Nation of Oklahoma received recognition as one of six Best Places to Work in the United States as selected by HRDUS
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• Choctaw Casinos & Resorts received recognition from Forbes as a Best Employer for Diversity in the Travel & Leisure category.
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• Forbes also recognized the Choctaw Casino and Resorts as one of America's Best Employers for New Graduates.