Digital Telco (GTM & Product Execution) Specialist

Job Description Spark is looking for a hands-on GTM & Product executive to support the day-to-day execution of Spark's go-to-market plans and product roadmap. This is a delivery-focused role for someone who enjoys turning strategy into launch plans, chasing details across marketing, product, and commercial teams, and keeping the machinery of a fast-moving digital brand running smoothly. You'll work closely with the Head of Emerging Commerce and cross-functional stakeholders (brand, performance marketing, product, procurement, and vendors) to execute campaigns, coordinate product launches, and track performance against targets. Responsibilities Go-To-Market Execution Support the planning and execution of GTM campaigns for Spark and its sub-propositions (Kids, Travels, Savers, Students), from brief through to launch Coordinate with brand, performance marketing, and creative/agency partners to ensure campaigns land on time and on brief Track A&P spend against budget and flag variances early Help prepare launch timelines, RACI, and readiness checklists across marketing, product, and network/IT stakeholders Product Support Support the day-to-day management of Spark's product roadmap, including feature requests, prioritisation inputs, and vendor/procurement coordination (e.g. platform enhancements, new segment launches) Liaise with technical and platform teams to translate business requirements into product briefs Assist with UAT coordination and readiness sign-off ahead of feature or product launches Performance Tracking & Reporting Maintain and update performance dashboards (GA, activations, web-to-activation conversion, campaign ROI) Conduct competitive and market scans (pricing, propositions, promotions) to feed into positioning decisions Stakeholder & Vendor Coordination Act as a coordination point between internal teams (brand, digital, network, legal, procurement) and external vendors/agencies Support commercial and procurement processes, including tracking approvals and documentation Requirements Experience 3-5 years of experience in telco, digital/e-commerce, FMCG, or a fast-paced consumer-facing digital business Prior exposure to GTM execution, product management/coordination, or digital marketing operations Experience working with cross-functional teams (marketing, product, tech, commercial) is essential Skills Strong project coordination skills — comfortable managing multiple workstreams and timelines simultaneously Working knowledge of digital funnel metrics (traffic, conversion, activation) and comfort with dashboards/reporting tools Working knowledge on Digital Ads, Go-to-Market Clear, structured communicator, both written and verbal, able to prepare concise updates for senior stakeholders Proactive and detail-oriented, with the ability to chase outcomes without heavy supervision Comfortable working with ambiguity and shifting priorities in a startup-like environment within a larger organisation Nice to Have Experience with Digital telco, Digital-First Product, prepaid, or subscription Familiarity with vendor management and campaign production processes