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Regional Visual Merchandiser
Samsonite · Hong Kong SAR, Hong Kong Region, Hong Kong
About The Role
Key Responsibilities
Visual Merchandising Strategy & Brand Execution
- Support visual merchandising excellence across Asia, with a primary focus on Hong Kong, Macau, and Taiwan.
- Ensure consistent brand presentation across window displays, in-store environments, pop-ups, and events.
- Coordinate and execute VM projects, seasonal campaigns, store launches, pop-ups, and marketing activations across the region.
- Localize regional concepts for Hong Kong, Macau, and Taiwan while maintaining brand consistency.
- Work closely with internal stakeholders and external vendors to ensure projects are delivered on time and to the highest quality standards.
- Support new store openings, renovations, zoning plans, and special retail projects.
Project Management & Market Rollout
Store Excellence & Market Support
- Conduct regular store visits to evaluate VM standards and identify opportunities for improvement.
- Ensure stores consistently maintain premium visual presentation and compliance with brand guidelines.
- Lead the setup and implementation of merchandising displays, product presentations, and event environments.
Training & Cross-Functional Collaboration
- Act as the key VM contact for Hong Kong, Macau, and Taiwan markets.
- Partner closely with Retail, Marketing, Merchandising, and Project Operations teams to ensure seamless execution.
- Deliver VM training, guidance, and coaching to store teams, travel retail partners, and event staff.
Reporting & Vendor Management
- Consolidate VM reports and maintain project documentation within internal systems.
- Provide market insights and recommendations to continuously enhance visual standards.
- Coordinate with suppliers and contractors to source materials, manage production schedules, and ensure timely delivery.
- Support the development, refinement, and rollout of regional visual merchandising guidelines.
- Assist in implementing regional visual merchandising and marketing initiatives to enhance customer engagement and brand visibility.
- Ensure alignment of local market execution with regional visual merchandising standards and brand objectives.
Regional Support
- Support the development, refinement, and rollout of regional visual merchandising guidelines.
- Assist in implementing regional visual merchandising and marketing initiatives to enhance customer engagement and brand visibility.
- Ensure alignment of local market execution with regional visual merchandising standards and brand objectives.
- Diploma or Degree in Design, Visual Merchandising, Fashion, or a related discipline.
- Minimum 3 years of visual merchandising experience for Visual Merchandiser level; additional relevant experience preferred for Senior level.
- Experience in luxury, premium, fashion, beauty, or lifestyle retail is highly desirable.
- Strong aesthetic sense with a passion for retail presentation and brand storytelling.
- Excellent project management, planning, and organizational skills.
- Ability to manage multiple projects simultaneously and perform well under tight deadlines.
- Proactive, self-motivated, and able to work independently.
- Strong communication and stakeholder management skills with a collaborative mindset.
- Fluent in English and Mandarin (written and spoken).
- Proficient in Adobe Photoshop, Illustrator, Microsoft PowerPoint, Excel, and Word.
- Willingness to travel within the region as required.
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